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Information
| Code | ISY104 |
| Name | Business Management II |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. SEVAL RENKAL DIBLAN |
| Course Instructor |
Öğr. Gör.Dr. SEVAL RENKAL DIBLAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Starting from the historical process of management approaches, explaining modern approaches, revealing the requirements of achieving success as a manager or employee in today's competitive environment.
Course Content
Management theories, new approaches, basic concepts of marketing and accounting.
Course Precondition
No prerequisites.
Resources
TULSIAN, P.C. & PANDEY, V. (2009). Business Organisation and Management. (Second Impression). London: Pearson Education.
Notes
Lecture Notes, Seval RENKAL DIBLAN
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Have basic theoretical knowledge about management and the manager. |
| LO02 | Explain managerial roles, skills and competencies. |
| LO03 | Have information about the process of management aspects from past to present. |
| LO04 | Explain how an effective and efficient management approach can be achieved. |
| LO05 | Understand the new management techniques. |
| LO06 | Gain knowledge about sub-disciplines of management science such as marketing and accounting. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts and practices in the field of tourism and travel services. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyzes the structure, functioning and main actors of the tourism sector. | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains basic strategies in tourism marketing, sales and customer relations. | 2 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts operational processes related to travel agencies, tour operators and accommodation businesses. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Effectively uses current reservation and ticketing systems used in the industry. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | It follows digitalization and innovative technologies in the tourism sector and integrates them into applications. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Face to face communication, effective communication and features have gained power to persuade. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Uses basic computer software, information and communication technologies. | |
| PLO09 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates verbally and in writing regarding the sector using foreign language knowledge. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Ensures guest satisfaction using customer relationship management principles. | 5 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Be sensitive to differences between people and cultures, show tolerance and respect. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | It measures the impact of the tourism sector on the country's economy and transportation services. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Acts within the framework of tourism law, consumer rights and professional ethical rules. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with the environmentally sensitive and sustainable tourism approach. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Uses teamwork, leadership and problem-solving skills effectively. | 5 |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | He/she is aware of entrepreneurship, professional development and career management and constantly improves himself/herself in this direction. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The basic concepts related to management and managers, the qualifications and the abilities of contemporary managers | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Classical management theory | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Neo-classical management theory | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Modern management theory | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Environmental adaptation approaches | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Time management | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Planning function | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Coordination function | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Control function | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Concept of market, Target Market, Identifying target market, Product development | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Determining pricing policies, Determining promotion policies | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Determining promotion policies, Determining distribution policies, Managing customer relationships | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Managing income and expense accounts, Managing debt and liabilities, Managing assets | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Managing assets, Managing resources | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||