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Information
| Code | TSP223 |
| Name | Tourism Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Halime EŞİYOK |
| Course Instructor |
Öğr. Gör. Halime EŞİYOK
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Through this lesson, providing the quality of interpreting the principles of marketing for travel and food and beverage businesses and performing the general marketing practices is aimed.
Course Content
In general, marketing consists of tourism marketing, tourism market and its features, tourism marketing mix elements, marketing in electronic environments.
Course Precondition
The course has no prerequisites.
Resources
Tourism Marketing, Nazmi Kozak, Detay Yayınları
Notes
Related lecture notes. Halime EŞİYOK.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts related to tourism and travel management. |
| LO02 | Defines the basic concepts of marketing. |
| LO03 | Knows the characteristics of tourism marketing. |
| LO04 | Explains the marketing mix in the tourism sector. |
| LO05 | Knows market segmentation and market targeting in the tourism sector. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Tourism and travel services with the basic concepts and principles of the field that understand how their activities See new developments and technologies in the field of tourism and travel services, and understand the importance of these | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Learn the tourism sector services involving public sector also has specific sensitivities and understand their behavior patterns related to these sensitivities. Tour operator and understand the intricacies of technical and operation issues. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understanding of the importance of lifelong learning, scientific and technological advances constantly improve yourself by watching, tracking global issues to be conscious individuals. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Recognizes the valuable documents and books used in commercial life and work according to proper procedures and principles of the legislation. Office layout and personnel management, public relations, communications and make the necessary skills related to information storage gains. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | How to recognize that the execution of administrative activities in the tourism and travel services. | 2 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Civil liability in the field of tourism and travel, and will have information about legislation | 2 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | It captures an important opportunity to reach the levels required by the industry in foreign languages. Labour gain the ability to run software packages may encounter in life. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Face to face communication, effective communication and features have gained power to persuade. | 2 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Understand how it works at all levels of the travel process. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Learns the business life in general and the characteristics of businesses operating in the transportation sector in particular. | 2 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Be sensitive to differences between people and cultures, show tolerance and respect. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | It measures the impact of the tourism sector on the country's economy and transportation services. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | History of Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Scope of marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | The importance of tourism | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Tourism marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Basic Principles of Tourism Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Tourism consumer purchase behaviour | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term | Preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Marketing Management in Tourism Business | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Characteristics of Tourism Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Tourism marketing and benefits | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | SERVQUAL instruments | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Market department in tourism sector | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 14 | Market targeting in tourism sector | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Differentiationand positioning tourism | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exam | Preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term exam | Preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||