TSP223 Tourism Marketing

3 ECTS - 2-1 Duration (T+A)- 3. Semester- 2 National Credit

Information

Code TSP223
Name Tourism Marketing
Term 2024-2025 Academic Year
Semester 3. Semester
Duration (T+A) 2-1 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. Halime EŞİYOK
Course Instructor Öğr. Gör. Halime EŞİYOK (A Group) (Ins. in Charge)


Course Goal / Objective

Through this lesson, providing the quality of interpreting the principles of marketing for travel and food and beverage businesses and performing the general marketing practices is aimed.

Course Content

In general, marketing consists of tourism marketing, tourism market and its features, tourism marketing mix elements, marketing in electronic environments.

Course Precondition

The course has no prerequisites.

Resources

Tourism Marketing, Nazmi Kozak, Detay Yayınları

Notes

Related lecture notes. Halime EŞİYOK.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines the basic concepts related to tourism and travel management.
LO02 Defines the basic concepts of marketing.
LO03 Knows the characteristics of tourism marketing.
LO04 Explains the marketing mix in the tourism sector.
LO05 Knows market segmentation and market targeting in the tourism sector.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Tourism and travel services with the basic concepts and principles of the field that understand how their activities See new developments and technologies in the field of tourism and travel services, and understand the importance of these 3
PLO02 Bilgi - Kuramsal, Olgusal Learn the tourism sector services involving public sector also has specific sensitivities and understand their behavior patterns related to these sensitivities.   Tour operator and understand the intricacies of technical and operation issues.  
PLO03 Bilgi - Kuramsal, Olgusal Understanding of the importance of lifelong learning, scientific and technological advances constantly improve yourself by watching, tracking global issues to be conscious individuals. 2
PLO04 Bilgi - Kuramsal, Olgusal Recognizes the valuable documents and books used in commercial life and work according to proper procedures and principles of the legislation. Office layout and personnel management, public relations, communications and make the necessary skills related to information storage gains.
PLO05 Beceriler - Bilişsel, Uygulamalı How to recognize that the execution of administrative activities in the tourism and travel services. 2
PLO06 Beceriler - Bilişsel, Uygulamalı Civil liability in the field of tourism and travel, and will have information about legislation 2
PLO07 Beceriler - Bilişsel, Uygulamalı It captures an important opportunity to reach the levels required by the industry in foreign languages. Labour gain the ability to run software packages may encounter in life.
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Face to face communication, effective communication and features have gained power to persuade. 2
PLO09 Yetkinlikler - Öğrenme Yetkinliği Understand how it works at all levels of the travel process.
PLO10 Yetkinlikler - Öğrenme Yetkinliği Learns the business life in general and the characteristics of businesses operating in the transportation sector in particular. 2
PLO11 Yetkinlikler - Alana Özgü Yetkinlik Be sensitive to differences between people and cultures, show tolerance and respect.
PLO12 Yetkinlikler - Öğrenme Yetkinliği It measures the impact of the tourism sector on the country's economy and transportation services. 3


Week Plan

Week Topic Preparation Methods
1 General marketing Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
2 History of Marketing Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Scope of marketing Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 The importance of tourism Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Tourism marketing Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Basic Principles of Tourism Marketing Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 Tourism consumer purchase behaviour Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Preparation for the exam Ölçme Yöntemleri:
Yazılı Sınav
9 Marketing Management in Tourism Business Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Characteristics of Tourism Marketing Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Tourism marketing and benefits Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 SERVQUAL instruments Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Market department in tourism sector Examining lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
14 Market targeting in tourism sector Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Differentiationand positioning tourism Examining lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exam Preparation for the exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term exam Preparation for the exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 1 1 1
Mid-term Exams (Written, Oral, etc.) 1 2 2
Final Exam 1 2 2
Total Workload (Hour) 75
Total Workload / 25 (h) 3,00
ECTS 3 ECTS

Update Time: 13.05.2024 02:54