TÜRKÇE
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Information
| Code | TSP223 |
| Name | Tourism Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Halime EŞİYOK |
| Course Instructor |
Öğr. Gör. Halime EŞİYOK
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Through this lesson, providing the quality of interpreting the principles of marketing for travel and food and beverage businesses and performing the general marketing practices is aimed.
Course Content
In general, marketing consists of tourism marketing, tourism market and its features, tourism marketing mix elements, marketing in electronic environments.
Course Precondition
The course has no prerequisites.
Resources
Kozak, N. (2008). Tourism Marketing, Detay Publications; Yükselen, C. (2008). Marketing: Principles, Management, Case Studies, Detay Publications; Related lecture notes, Halime EŞİYOK.
Notes
Uygur, S. (2007). Tourism Marketing, Nobel Publishing, Ankara; İçöz, O. (2001). Tourism Enterprises Marketing. Ankara: Anatolia Publishing.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts, principles and strategies of tourism marketing. |
| LO02 | Analyzes consumer behavior in the tourism sector and determines target markets. |
| LO03 | Defines and manages the marketing processes of touristic products and services. |
| LO04 | Applies marketing mix strategies for tourism businesses. |
| LO05 | Evaluates and uses digital marketing, social media and e-tourism applications. |
| LO06 | Understands the importance of customer relationship management and loyalty programs in the tourism industry. |
| LO07 | Analyzes the brand management and positioning processes of tourist destinations. |
| LO08 | It adopts the concept of sustainable tourism marketing and takes environmental factors into consideration. |
| LO09 | Develops marketing strategies by performing competitor analysis. |
| LO10 | Evaluates crisis management and how tourism marketing is shaped during crisis periods. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts and practices in the field of tourism and travel services. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyzes the structure, functioning and main actors of the tourism sector. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains basic strategies in tourism marketing, sales and customer relations. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts operational processes related to travel agencies, tour operators and accommodation businesses. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Effectively uses current reservation and ticketing systems used in the industry. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | It follows digitalization and innovative technologies in the tourism sector and integrates them into applications. | 3 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Face to face communication, effective communication and features have gained power to persuade. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Uses basic computer software, information and communication technologies. | |
| PLO09 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates verbally and in writing regarding the sector using foreign language knowledge. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Ensures guest satisfaction using customer relationship management principles. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Be sensitive to differences between people and cultures, show tolerance and respect. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | It measures the impact of the tourism sector on the country's economy and transportation services. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Acts within the framework of tourism law, consumer rights and professional ethical rules. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with the environmentally sensitive and sustainable tourism approach. | 3 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Uses teamwork, leadership and problem-solving skills effectively. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | He/she is aware of entrepreneurship, professional development and career management and constantly improves himself/herself in this direction. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General Marketing | Review of course information packets | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | History of Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Scope of Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | The Importance of Tourism | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Tourism Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Basic Principles of Tourism Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Tourism Consumer Purchase Behaviour | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term | Preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Marketing Management in Tourism Business | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Characteristics of Tourism Marketing | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Tourism Marketing and Benefits | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Market Department in Tourism Sector 1 | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Market Department in Tourism Sector 2 | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 14 | Market Targeting in Tourism Sector | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Differentiationand Positioning Tourism | Examining lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exam | Preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exam | Preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||