TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | RTV126 |
| Name | Mass Communication Theories |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | VK Vocational Knowledge Courses C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. BERİN YOCA |
| Course Instructor |
Öğr. Gör. Dr. VİLDA YARDIM TEKKOLLU
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
With information on communication, mass communication and mass communication theories, it is aimed to comprehend the effects of the messages sent from the mass media on the masses.
Course Content
Communication, Mass Communication, Mass Media, Purposes of Communication, Communication Process and Elements, Mass Communication Theories and Conservative Approaches, Socio-Psychological and Social Approaches II: Attitudes and Dimensions, Schema Theory and Schramm's Mass Communication Model, Research on Message in Mass Communication Theories: Two and Multi-Stage Flow: Opinion Leader-Door Keeper Socioscientific Approach, Cultural Indicators and October Model, Agenda Setting Theory, Magic Bullet and Spiral of Silence, Technological Determinism Theory and Frankfurt School.
Course Precondition
No condition
Resources
Polat, V. (2016). Mass Communication Theories. Istanbul. Istanbul University Open and Distance Education Faculty Publication. Oskay, Ü. (1994). The ABC of communication. Istanbul. Simavi Publications.
Notes
Bahar, E. (2016). Communication. Ankara. Detay Publishing. Tutar, H., Yılmaz, M.K. (2003). General and Technical Communications. Ankara. Nobel Publishing Distribution.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of communication and mass communication. |
| LO02 | Explains the communication process and its elements. |
| LO03 | Explain the purposes of communication. |
| LO04 | Summarizes the scientific foundations and historical development of communication theories. |
| LO05 | Explain the effects of communication tools on the audience. |
| LO06 | Explain conservative approaches from mass communication theories. |
| LO07 | Classifies Attitudes and Dimensions of Attitudes. |
| LO08 | Defines the concepts of Magic Bullet and Spiral of Silence. |
| LO09 | It distinguishes the Frankfurt school, its theorists and theories from other theories and theorists. |
| LO10 | Specifies the role of communication tools in creating mass culture. |
| LO11 | Explains linear, socio-psychological and social approaches from mass communication theories. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Apply the basic concepts of news media organizations in the production stage, knows the principles and methods. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and television programs of various types It has. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs. | |
| PLO06 | Yetkinlikler - Alana Özgü Yetkinlik | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and / or intellectual skills to demonstrate how to implement appropriate methods, tools and techniques to use. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prepares the content of the products manufactured. | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, cameras, recording cihac etc.) it uses active. | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Radio Tv. have the ability to clearly explain the designs and applications related to the field to their colleagues, superiors and the people and groups they serve, and to work in related teams, including interdisciplinary ones. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | It manages a process in a way to take responsibility personally when necessary and to objectively evaluate and supervise the performances of other employees and to meet professional needs | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use. | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He knows that the only way to reach real and correct information in the media sector is to establish a healthy, effective, accurate and strong communication, and he understands the necessity of using an effective Turkish and one or more of the other foreign languages while doing this. | 1 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication technologies. | 1 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Explains the protocol and rules of social behavior in community life, makes decisions according to her place and uses initiative | 2 |
| PLO17 | Bilgi - Kuramsal, Olgusal | Radio and Television Programming on base, has practical and theoretical knowledge. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs, photos, audio and video files, works, makes and fiction writer. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately discrimination . | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Mass communication, people and society | Searching course topics online | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Communication Process and Elements | Kaynak kitapların incelenmesi | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Mass Media Theories and Conservative Approaches | Review of the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Conservative Approaches in Mass Communication Theories II: Structural Functionalism | Review of the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Transformative Approaches in Mass Communication Theories | Repetition of previous topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Linear, Socio-Psychological and Social Approaches in Mass Communication Theories | Repetition of previous topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Socio-Psychological and Social Approaches in Mass Communication Theories II: Attitudes and Dimensions | Review of previous topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Socio-Psychological and Social Approaches in Mass Media Theories III: Schema Theory and Schramm's Mass Media Model | Review of the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Message-Related Studies in Mass Media Theories: Two and Multistage Flow: Opinion Leader-Door Keeper Sociological Approach | Review of the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Cultural Indicators and October Pattern | Review of the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Agenda Setting Theory | Review of the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Magic Bullet and Spiral of Silence | Review of the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Technological Determination Theory | Repetition of topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Frankfurt School | Repetition of topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 17 | Term Exams | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||