TÜRKÇE
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Information
| Code | GZS326 |
| Name | DIGITAL REPORTING |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Serkan BULUT |
| Course Instructor |
Doç. Dr. Serkan BULUT
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to introduce digital journalism environments and opportunities and to gain knowledge and skills about platform-based news production and distribution methods. For example, the use of SEO, Google Analytics, Google Trends tools and the techniques of producing content capable of responding to the needs of these tools are aimed to be acquired by the students.
Course Content
This course covers the methods of how the journalist will obtain raw data, how to process this data for news and which types of digital content to evaluate. In addition, search engine optimization, which has become a mandatory practice area in all media organizations for digital media journalism, and related ethical journalism production methods will also be covered in the course.
Course Precondition
There is no prerequisite.
Resources
Okay, A. S. (2022). Gelenekselden Dijitale İçeriğin Üretimi ve Dönüşümü. Konya: Çizgi. Güzel, M., & Özmen, K. (2018). Google tekelinde haberciliğin dönüşümü. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (29), 206-229.
Notes
Literature, articles, journals, magazines, newspapers, online resources and research reports appropriate to the course content.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the concepts of data, information, knowledge and information society. |
| LO02 | List appropriate newsworthiness criteria for digital media environments. |
| LO03 | Distinguishes what features should be included in a news that can be published on digital platforms. |
| LO04 | Designs a text, image or media content containing developments about an event or situation as news. |
| LO05 | Criticizes the concept of social media journalism through platforms such as Facebook, Twitter and YouTube. |
| LO06 | Explains the multimedia skills required to produce news in digital media. |
| LO07 | Remembers the definition of search engine optimization. |
| LO08 | Analyzes news texts via Google Analytics. |
| LO09 | Follows news trends on Google Trends. |
| LO10 | Analyzes news texts via Google Search Console. |
| LO11 | Remembers the importance of the concept of SEO. |
| LO12 | Designs a news text in accordance with SEO criteria. |
| LO13 | Participates willingly in journalism-based trainings. |
| LO14 | Can be a member and leader of teams created for digital news workshops and studies. |
| LO15 | Designs any social development as SEO news. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines news production, consumption and distribution processes, news sources, news / media text types. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | List the theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Outlines the legal framework of journalism in Turkey and internationally, the legal rights of journalists, press professional principles, and ethical codes. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Designs scientific research in the field of social sciences and humanities, especially communication and media. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Compares traditional and new/digital communication technologies, computers and information systems. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Prepares written, visual and audio content for traditional and digital journalism/media environments. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Discusses the concepts/areas of society, culture and communication. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Supports individual and collective work in professional life. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically discusses the agenda and innovations of local, regional, national and international media with new perspectives. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Examines traditional and digital media contents with critical approaches with media literacy competence. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Describe the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Criticizes otherizing, discriminatory and hateful discourses in the media and society. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Through theoretical and practical knowledge, he/she supports decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Supports cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Design solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Applies new generation journalism technologies. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Performs duties such as press consultancy, communication coordination, press advisory, and communication management in various institutions and organizations. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Supports work and worker safety within the framework of laws and regulations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Traditional and digital media concepts/Introduction | No prior preparation is required. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | History of internet media | Reading course materials | Öğretim Yöntemleri: Anlatım, Örnek Olay, Soru-Cevap |
| 3 | Structure, features and rules of news | Examination of course materials. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Beyin Fırtınası |
| 4 | News formats, pyramids and language in digital media | Reading course materials and examining examples. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Örnek Olay |
| 5 | Types of news | Reading of course materials. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 6 | News topic selection and planning | Examination of sample news texts. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 7 | Presentations of news studies | Preparation for the presentation. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 8 | Mid-Term Exam | Reading of all course materials/general review. | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | SEO for digital news media | Reading of course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 10 | Google Analytics | Reading all of course materials. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 11 | Google Search Console Tools | Examination of course materials. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Soru-Cevap |
| 12 | Google Trends | Ders materyallerinin okunması | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Tartışma |
| 13 | SEO practices for digital media | Examination of sample news texts. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 14 | SEO haberi tasarlama | Examination of sample news texts. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma, Örnek Olay |
| 15 | Presentations and analysis of SEO news | Sample news review and writing | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma, Bireysel Çalışma |
| 16 | Term Exams | Reading all course materials. | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 17 | Term Exams | Reading all course materials. | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||