TÜRKÇE
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Information
| Code | GZS430 |
| Name | HEALTH COMMUNICATION STRATEGIES |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
1 2 |
Course Goal / Objective
The course aims to teach the implementation fields and forms of health communication. It aims to transfer the planning, implementing, and evaluating interpersonal and mass communication activities on health information, and planning, preparing, and implementing the tools and methods to the students.
Course Content
Media and Health Communication, Public Relations and Health Communication, Advertisements and Health Communication, New Communication Technologies and Health Communication, Crisis Communication and Health Communication, Interpersonal Communication and Health Communication, Preparing the Materials for Practise will be discussed and a project will be prepared.
Course Precondition
None
Resources
Case studies related to the subject.
Notes
Electronic resources on the subject.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Examines and interpreting the health communication. |
| LO02 | Identifies and managing the tools and methods that are used in health communication. |
| LO03 | Realizes, designing and implementing the campaign process that is used in health communication. |
| LO04 | Uses and leading the media in activities of health communications in an effective way. |
| LO05 | Develops and implementing interpersonal communication skills in health communication. |
| LO06 | Prepares the communication projects for health communication and managing them in the field of activity. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Has knowledge about news production, consumption and distribution processes, news sources, news / media text types. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of the legal framework of journalism in Turkey and internationally, legal rights of journalists, press professional principles and ethical codes. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Conducts scientific research in the field of social and human sciences, especially communication and media. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to use and develop traditional and new/digital communication technologies, computer and information systems. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces written, visual and audio content for traditional and digital journalism/media environments. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Synthesizes the concepts/fields of society, culture and communication. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works individually and collectively in professional life. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically examines the agenda and innovations of local, regional, national and international media from new perspectives. | 3 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | To be aware of media literacy and evaluate traditional and digital media content with critical approaches. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | To be able to master the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Recognizes the otherizing, discriminatory and hateful discourses in the media and society and stands against such discourses. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Thanks to theoretical and practical knowledge, he/she participates in decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows cultural, artistic and scientific activities related to the field. | 3 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Produces solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Is competent in new generation journalism types and practices. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Assumes duties such as press consultancy, communication coordinator, press consultancy, communication manager in various institutions and organizations. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Pay attention to work and worker safety within the framework of laws and regulations. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | Media and Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 3 | Public Relations and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 4 | Advertisement and Health Communication.Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay, Beyin Fırtınası |
| 5 | Social Marketing and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 6 | New Communication Technologies and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 7 | Crisis Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 9 | Interpersonal Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme , Örnek Olay |
| 10 | Preparing the Materials for Practise in Health Communication | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Alıştırma ve Uygulama |
| 11 | Preparing of Campaign 1 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 12 | Preparing of Campaign 2 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Grup Çalışması, Proje Temelli Öğrenme |
| 13 | Preparing of Campaign 3 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 14 | Project Presentation | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 15 | General Review about Health Communication Implementations. General Evaluation of the Term Projects. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||