TÜRKÇE
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Information
| Unit | FACULTY OF COMMUNICATION |
| JOURNALISM PR. | |
| Code | GZS430 |
| Name | HEALTH COMMUNICATION STRATEGIES |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to teach the implementation fields and forms of health communication. It aims to transfer the planning, implementing, and evaluating interpersonal and mass communication activities on health information, and planning, preparing, and implementing the tools and methods to the students.
Course Content
Media and Health Communication, Public Relations and Health Communication, Advertisements and Health Communication, New Communication Technologies and Health Communication, Crisis Communication and Health Communication, Interpersonal Communication and Health Communication, Preparing the Materials for Practise will be discussed and a project will be prepared.
Course Precondition
None
Resources
Case studies related to the subject.
Notes
Electronic resources on the subject.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analyses the applications in the field of health communication. |
| LO02 | Uses the tools and methods used within the framework of health communication practices effectively. |
| LO03 | Designs applications suitable for the campaign process in order to protect public health. |
| LO04 | Effectively position their activities in the field of health communication in media environments. |
| LO05 | Designs content for the benefit of public health in the applications to be carried out within the framework of health communication. |
| LO06 | Successfully applies behavioural theories and models according to the target audience structure and types in the activities to be carried out. |
| LO07 | In his/her professional life, he/she acts in accordance with the priority of public health, not the media and actors in the field. |
| LO08 | Manages communication activities in order to successfully carry out physician-patient communication. |
| LO09 | Acts in accordance with ethical principles in his/her applications. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines news production, consumption and distribution processes, news sources, news / media text types. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | List the theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Outlines the legal framework of journalism in Turkey and internationally, the legal rights of journalists, press professional principles, and ethical codes. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Designs scientific research in the field of social sciences and humanities, especially communication and media. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Compares traditional and new/digital communication technologies, computers and information systems. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Prepares written, visual and audio content for traditional and digital journalism/media environments. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Discusses the concepts/areas of society, culture and communication. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Supports individual and collective work in professional life. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically discusses the agenda and innovations of local, regional, national and international media with new perspectives. | 3 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Examines traditional and digital media contents with critical approaches with media literacy competence. | 3 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Describe the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Criticizes otherizing, discriminatory and hateful discourses in the media and society. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Through theoretical and practical knowledge, he/she supports decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Supports cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Design solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Applies new generation journalism technologies. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Performs duties such as press consultancy, communication coordination, press advisory, and communication management in various institutions and organizations. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Supports work and worker safety within the framework of laws and regulations. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 2 | Media and Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası, Örnek Olay |
| 3 | Public Relations and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Tartışma, Örnek Olay |
| 4 | Advertisement and Health Communication.Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 5 | Social Marketing and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Soru-Cevap, Beyin Fırtınası, Örnek Olay |
| 6 | New Communication Technologies and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 7 | Crisis Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Örnek Olay |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 9 | Interpersonal Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Tartışma, Örnek Olay, Grup Çalışması |
| 10 | Preparing the Materials for Practise in Health Communication | Reading of literature | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası, Grup Çalışması |
| 11 | Preparing of Campaign 1 | Project assignment | Öğretim Yöntemleri: Tartışma, Grup Çalışması, Proje Temelli Öğrenme |
| 12 | Preparing of Campaign 2 | Project assignment | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Proje Temelli Öğrenme |
| 13 | Preparing of Campaign 3 | Project assignment | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme |
| 14 | Project Presentation | Project assignment | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Grup Çalışması, Proje Temelli Öğrenme |
| 15 | General Review about Health Communication Implementations. General Evaluation of the Term Projects. | Reading of literature | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Grup Çalışması |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||