TÜRKÇE
ENGLISH
Information
| Code | STA843 |
| Name | Communication Design |
| Term | 2024-2025 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi OYA AYGÜN |
| Course Instructor |
Dr. Öğr. Üyesi OYA AYGÜN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Transferring the principles and techniques of visual communication design to the student on a theoretical basis. Introduction to semiotics
Course Content
Subjects such as the definition of communication, the cultural dimensions of communication, the elements of the communication process, types of communication, and basic communication models are discussed.
Course Precondition
None
Resources
Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Berger, J. (2007). Görme Biçimleri. İstanbul, Metis Yayınları Arnheim, R. (2007). Görsel Düşünme. İstanbul, Metis Yayınları Williams, R., Newton, J., (2009). Visual Communication, Integrating Media, Art, And Science. Taylor and Francis. Grafik Tasarım Kuramı (2012)H. Armstrong (Mehmet Emin Uslu Çev.) İstanbul, Espas yayınları. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul, Espas Sanat Kuram Yayınları Fisk, P. (2010). Yaratıcı Deha. MediaCat Yayınları, İstanbul. Twemlow, A. (2008). Grafik Tasarım ne içindir, İstanbul, Yem Yayın. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul, Yorum Sanat Yayınevi.
Notes
Lester, P.M. (2006). Visual Communication with Infotrac, Images With Messages. Belmont, Thomson Higher Education. Jamieson, G.H. (2007). Visual Communication, More Than Meets the Eye. Chicago, The University of Chicago Press.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To be able to determine the theoretical and practical information of the field of communication and design. |
| LO02 | Develops the skills of visualization, looking, transforming and redesigning. |
| LO03 | Review, question and criticize different cultural activities and works of communication design. |
| LO04 | To be able to establish a connection between ideas. |
| LO05 | Knows the research methods. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | To have current technical and technological knowledge about the field. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Understands different art movements and design approaches in relation to the opportunities and thought systems that stand out in their historical periods. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands the phenomenon of art and design at a level to evaluate it in cultural, sociological, political, philosophical and economic contexts. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Understands the relations of today's knowledge areas with each other in a way to use them in the field of expertise, perceives interdisciplinary interaction in a way that transforms them into creative activities. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | She/he uses different experiences related to her field in her creative applications. | 2 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Develops creative and innovative methods in the process of creating original artwork and product design. Researches and applies different materials, techniques and forms of expression, evaluates and documents the results. | 2 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Creates content for original art works, organizes their exhibition, evaluates the results, Develops projects jointly with artists, designers and scientists from different disciplines. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | It produces works that are worth exhibiting / presenting in national and international competitions and organizations, It plans multi-group works by transforming the transitive relations between different disciplines into contemporary presentation and expression forms. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Today's art; In line with its multilingual and multi-media orientation, it interacts with its fields of expertise and creates creative teams. | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Determines the problems related to the field, applies and interprets scientific research methods and principles. | 3 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Takes responsibility individually and as a team member in solving problems related to her/his field, develops new ideas and methods. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge of her/his area of expertise to serve society and humanity on the basis of universal and national needs. | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Shares art-specific thoughts and design suggestions using written, verbal and visual data. | 3 |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he exhibits, explains and promotes her works in traditional and digital media. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he organizes academic meetings related to her field of expertise, participates in discussions, defends her ideas and projects. | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he has a level of foreign language knowledge to follow up-to-date information and communicate with her colleagues in her area of expertise. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Uses scientific and artistic research methods and conducts original research in the fields of art and/or design. | 3 |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Recognizes the main reference sources of art and the field of expertise, uses literature knowledge, pedagogical methods and techniques of the field, teaching, supervision and evaluation skills effectively. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Knows the importance of cultural heritage and the need to protect productions and techniques specific to this heritage, guides them to be produced and interpreted in current conditions. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | It becomes aware of the universal, social and environmental effects of its design and applications, and contributes to sustainable development, innovation and entrepreneurship. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Course description and giving information about the course content | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Definition of communication and design concepts | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | To give information about the relationship between communication and design areas | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Visual communication design | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Theoretical foundations of visual communication design | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Principles of visual communication design | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Techniques of visual communication design | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 8 | Mid-Term Exam | Presentation preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 9 | Introduction to semiotics | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Basic concepts of semiotics 1 | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Basic concepts of semiotics 2 | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Examination of the lower stages of the indicator creation process 1 | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Examination of signs, symbols and indicators of visual communication 2 | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 14 | Examination of the indicators of sample design studies 1 | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Examination of the indicators of sample design studies 2 | Research Review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 16 | Final Exams | Presentation preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 17 | Final Exams | Presentation preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||