STA873 Product Brand and Style Relationship in Textile and Fashion Design

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code STA873
Name Product Brand and Style Relationship in Textile and Fashion Design
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. FATMA ENGİN ALPAT


Course Goal / Objective

The course aims to inform students about the relationship between product brand and style in textile and fashion design. It touches on the importance and role in the field of branding, design, style creation.

Course Content

To educate students in the field of textile and fashion design who are equipped and knowledgeable in the industrial field

Course Precondition

no prerequisite

Resources

Fashion Brands: Branding Style from Armani to Zara Yazar: Mark Tungate 3 edititon 2012 Kogan Page Publishing New Delhi India

Notes

Developing Successful Global Strategies for Marketing Luxury Brands editing: Mosca, Fabrizio, Casalegno, Cecilia, Gallo, Rosalia IGI Global Publishing 2021 USA


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Ability to design and transform any design collection
LO02 To apply the material, usage and knowledge skills necessary for the production of fashion products that are created in an original way in line with the expectations of the industry and to create brand value.
LO03 To have sufficient knowledge and equipment about the relationship between product brand and style in textile and fashion design
LO04 Students will have the theoretical and practical knowledge in the field of brand and style and apply this knowledge to various products, services and systems.
LO05 Student will be able to understand, interpret and evaluate concepts and theories in the field of brand and style creation.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal To have current technical and technological knowledge about the field.
PLO02 Bilgi - Kuramsal, Olgusal Understands different art movements and design approaches in relation to the opportunities and thought systems that stand out in their historical periods.
PLO03 Bilgi - Kuramsal, Olgusal Understands the phenomenon of art and design at a level to evaluate it in cultural, sociological, political, philosophical and economic contexts. 3
PLO04 Bilgi - Kuramsal, Olgusal Understands the relations of today's knowledge areas with each other in a way to use them in the field of expertise, perceives interdisciplinary interaction in a way that transforms them into creative activities. 5
PLO05 Bilgi - Kuramsal, Olgusal She/he uses different experiences related to her field in her creative applications.
PLO06 Bilgi - Kuramsal, Olgusal Develops creative and innovative methods in the process of creating original artwork and product design. Researches and applies different materials, techniques and forms of expression, evaluates and documents the results. 5
PLO07 Bilgi - Kuramsal, Olgusal Creates content for original art works, organizes their exhibition, evaluates the results, Develops projects jointly with artists, designers and scientists from different disciplines.
PLO08 Bilgi - Kuramsal, Olgusal It produces works that are worth exhibiting / presenting in national and international competitions and organizations, It plans multi-group works by transforming the transitive relations between different disciplines into contemporary presentation and expression forms. 3
PLO09 Bilgi - Kuramsal, Olgusal Today's art; In line with its multilingual and multi-media orientation, it interacts with its fields of expertise and creates creative teams.
PLO10 Beceriler - Bilişsel, Uygulamalı Determines the problems related to the field, applies and interprets scientific research methods and principles. 3
PLO11 Beceriler - Bilişsel, Uygulamalı Takes responsibility individually and as a team member in solving problems related to her/his field, develops new ideas and methods.
PLO12 Beceriler - Bilişsel, Uygulamalı Uses the knowledge of her/his area of expertise to serve society and humanity on the basis of universal and national needs.
PLO13 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Shares art-specific thoughts and design suggestions using written, verbal and visual data.
PLO14 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği She/he exhibits, explains and promotes her works in traditional and digital media.
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği She/he organizes academic meetings related to her field of expertise, participates in discussions, defends her ideas and projects.
PLO16 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği She/he has a level of foreign language knowledge to follow up-to-date information and communicate with her colleagues in her area of expertise.
PLO17 Yetkinlikler - Öğrenme Yetkinliği Uses scientific and artistic research methods and conducts original research in the fields of art and/or design.
PLO18 Yetkinlikler - Öğrenme Yetkinliği Recognizes the main reference sources of art and the field of expertise, uses literature knowledge, pedagogical methods and techniques of the field, teaching, supervision and evaluation skills effectively.
PLO19 Yetkinlikler - Öğrenme Yetkinliği Knows the importance of cultural heritage and the need to protect productions and techniques specific to this heritage, guides them to be produced and interpreted in current conditions.
PLO20 Yetkinlikler - Öğrenme Yetkinliği It becomes aware of the universal, social and environmental effects of its design and applications, and contributes to sustainable development, innovation and entrepreneurship. 4


Week Plan

Week Topic Preparation Methods
1 Login. What is the relationship between brand and style. Research Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
2 Research brand positioning, brand identity and goals. Preliminary preparation for submission through distributed notes and documents Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösteri, Beyin Fırtınası, Örnek Olay
3 Ability to create product and determine the brand name of this product as a result of the theoretical definitions research Discussion on distributed notes and documents Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösteri, Gösterip Yaptırma, Grup Çalışması, Beyin Fırtınası, Bireysel Çalışma, Proje Temelli Öğrenme
4 Ability to create product and determine the style properties of this product as a result of the theoretical definitions research. Discussion and product preparation through distributed notes and documents Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösteri, Gösterip Yaptırma, Grup Çalışması, Benzetim, Beyin Fırtınası, Örnek Olay, Bireysel Çalışma, Problem Çözme, Proje Temelli Öğrenme
5 Preparation for presentations Preparation for submission through distributed notes and documents Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Grup Çalışması, Beyin Fırtınası, Bireysel Çalışma, Proje Temelli Öğrenme
6 End-of-term presentations. Preparation for submission through distributed notes and documents Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Gösterip Yaptırma, Grup Çalışması, Benzetim, Beyin Fırtınası, Bireysel Çalışma, Proje Temelli Öğrenme
7 Review of the period. Preparation for submission through distributed notes and documents Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösterip Yaptırma, Grup Çalışması, Beyin Fırtınası, Bireysel Çalışma
8 Mid-Term Exam Preparation of Presentation Sheets and Presentation Method Ölçme Yöntemleri:
Yazılı Sınav, Sözlü Sınav, Ödev, Proje / Tasarım, Performans Değerlendirmesi, Jüri Değerlendirmesi
9 Preliminary research for design, topic setting, drafting Preliminary Research Öğretim Yöntemleri:
Anlatım, Soru-Cevap
10 Design preparation. Preliminary Research Öğretim Yöntemleri:
Tartışma, Beyin Fırtınası
11 Design preparation Preliminary Research Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama, Gösteri, Proje Temelli Öğrenme
12 Design Process Preliminary Research Öğretim Yöntemleri:
Anlatım, Gösteri, Grup Çalışması, Proje Temelli Öğrenme
13 Preparation for presentations. Rehearsal for presentation, reviewing the design process Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Gösteri
14 End-of-term presentations Final preparation for presentation Öğretim Yöntemleri:
Soru-Cevap, Gösteri
15 Review of the period corrections Öğretim Yöntemleri:
Soru-Cevap, Gösteri, Proje Temelli Öğrenme
16 Term Exams. presentations Öğretim Yöntemleri:
Tartışma
17 Term Exams presentations Öğretim Yöntemleri:
Soru-Cevap, Tartışma


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 13.05.2024 10:34