TÜRKÇE
ENGLISH
Information
| Code | GRS221 |
| Name | Business Communication |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MEHMET CİHAN YAVUZ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Development of daily communication competencies needed in graphic design agencies and related business world.
Course Content
The concept of communication, its importance; communication process, communication types, verbal, nonverbal communication, body language; written communication, presentation skills, listening skills, communication on the phone.
Course Precondition
None
Resources
Yatkın, Ahmet (2015), Public Relations and Communcation, Nobel Akademik Publishing
Notes
Lecture notes and presentations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concept and importance of communication and analyzes it in a business context. |
| LO02 | Describes communication types and processes and selects appropriate communication strategies. |
| LO03 | Utilizes effective listening techniques to provide meaningful feedback. |
| LO04 | Effectively uses body language and gestures in nonverbal communication. |
| LO05 | Conducts professional phone conversations using effective communication techniques. |
| LO06 | Prepares effective and professional documents using written communication types in the business world. |
| LO07 | Delivers persuasive and effective presentations using presentation skills. |
| LO08 | Communicates effectively in business using conflict resolution and negotiation techniques. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 5 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Business Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 2 | Communication and Management | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 3 | Features of Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 4 | Communication Process | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 5 | Elements of Communication Process-1 | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 6 | Elements of Communication Process-2 | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 7 | Elements of Communication Process-3 | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 8 | Mid-Term Exam | Reading the textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Types of Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 10 | Oral Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 11 | Listening Skills | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 12 | Nonverbal Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 13 | Written communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 14 | Communication on Phone | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 15 | Presentation Skills | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 16 | Final Exam | Reading the textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Reading the textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||