TÜRKÇE
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Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRS323 |
| Name | History of Modern Graphic Design |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | VK Vocational Knowledge Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN |
| Course Instructor |
Dr. Öğr. Üyesi Tuğba GAYRET
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Be able to examine the role of historical, cultural, economic, and technologic factors in the development of graphic design and recognize design styles, certain graphic designers, illustrators, and artists from the 1960s to the present.
Course Content
The development process of graphic design from the 1960s to the present is discussed.
Course Precondition
None
Resources
Graphic Design History (Steven Heller, Georgette Balance), Graphic Design (Richard Hollis), Graphic Design History A Critical Guide (Johanna Drucker, Emily McVarish), Megg s History of Graphic Design (Philip B. Meggs, Alston W. Purvis), Eskilson, S.J. (2007). Graphic Design, A new history. London, Laurence King. Heller, S. and Illic, M. (2008). Icons of Graphic Design. Rev. ed. London, Thames and Hudson.
Notes
Graphic Design History (Steven Heller, Georgette Balance), Graphic Design (Richard Hollis), Graphic Design History A Critical Guide (Johanna Drucker, Emily McVarish), Megg s History of Graphic Design (Philip B. Meggs, Alston W. Purvis), Eskilson, S.J. (2007). Graphic Design, A new history. London, Laurence King. Heller, S. and Illic, M. (2008). Icons of Graphic Design. Rev. ed. London, Thames and Hudson.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Criticizes works of graphic art from a conceptual, analytical and intellectual perspective. |
| LO02 | Distinguishes the theoretical knowledge she has acquired for her field. |
| LO03 | Defines the information about contemporary designers and design groups that shape the history of graphic design. |
| LO04 | Distinguishes the interactions of other disciplines with graphic design. |
| LO05 | List the historical development of the Graphic Design profession. |
| LO06 | Analyzes the effects of cultural, economic and technological factors on graphic design products. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | 1 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | 1 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General information about the course | Presenting sources | Öğretim Yöntemleri: Anlatım |
| 2 | International Typgraphic Style and its artist | Reading of the literature and searching designs | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 3 | Examining New York School graphic designers | Reading of the literature and searching designs | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Typographic expressionism in American graphic design and new advertising | Searching design pieces | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 5 | First corporate identities (Pintori and Olivetti) | Reading of the literature and examining designs | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Masterpieces of corporate identitiy and Chermayeff - Geismar design studio | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 7 | Repeating entire subjects for Mid Term | Summarizing the subjects | Öğretim Yöntemleri: Soru-Cevap, Alıştırma ve Uygulama |
| 8 | Mid-Term Exam | Reading of the literature | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Transportation and olympics design systems | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 10 | The Conceptual Image | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Defining Posmodern Design Styles. | Reading of the literature | Öğretim Yöntemleri: Anlatım, Gösteri |
| 12 | International style in graphic design | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 13 | Continue to International style in graphic design. | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 14 | Digital Revolution in Graphic Design | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 15 | Repeating entire subjects for Final | Summarising the subjects | Öğretim Yöntemleri: Anlatım |
| 16 | Final Exam | Reading of the literature | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reading of the literature | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||