TÜRKÇE
ENGLISH
Information
| Code | GRS323 |
| Name | History of Modern Graphic Design |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN |
| Course Instructor |
Dr. Öğr. Üyesi Tuğba GAYRET
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Be able to examine the role of historical, cultural, economic, and technologic factors in the development of graphic design and recognize design styles, certain graphic designers, illustrators, and artists from the 1960s to the present.
Course Content
Development progress of graphic design 1960's to nowadays
Course Precondition
None
Resources
Graphic Design History (Steven Heller, Georgette Balance), Graphic Design (Richard Hollis), Graphic Design History A Critical Guide (Johanna Drucker, Emily McVarish), Megg s History of Graphic Design (Philip B. Meggs, Alston W. Purvis), Eskilson, S.J. (2007). Graphic Design, A new history. London, Laurence King. Heller, S. and Illic, M. (2008). Icons of Graphic Design. Rev. ed. London, Thames and Hudson.
Notes
Graphic Design History (Steven Heller, Georgette Balance), Graphic Design (Richard Hollis), Graphic Design History A Critical Guide (Johanna Drucker, Emily McVarish), Megg s History of Graphic Design (Philip B. Meggs, Alston W. Purvis), Eskilson, S.J. (2007). Graphic Design, A new history. London, Laurence King. Heller, S. and Illic, M. (2008). Icons of Graphic Design. Rev. ed. London, Thames and Hudson.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Be able to have a analytic, conceptual and intellectual point of view with the analyses of economic, cultural and technologic effects over graphic design products |
| LO02 | Be able to transfer the academic knowledge to his/her profession. |
| LO03 | Be able to have an information about contemporary graphic designers and design groups that are shaped up graphic design history. |
| LO04 | Be able to realize the interaction between graphic design and other disciplines |
| LO05 | Comprehends the historical development of the Graphic Design profession. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General information about the course | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 2 | International Typgraphic Style | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 3 | New York School | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Typographic expressionism in American graphic design and new advertising | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | First corporate identities (Pintori and Olivetti) | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Masterpieces of corporate identitiy and Chermayeff - Geismar design studio | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Repeating entire subjects 1 | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Reading of the literature | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Transportation and olympics design systems | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 10 | The Conceptual Image | Reading of the literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Posmodern Design | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 12 | International style in graphic design 1 | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 13 | International style in graphic design 2 | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 14 | Digital Revolution in Graphic Design | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 15 | Repeating entire subjects 2 | Reading of the literature | Öğretim Yöntemleri: Anlatım |
| 16 | Final Exam | Reading of the literature | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reading of the literature | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||