TÜRKÇE
ENGLISH
Information
| Code | GRA409 |
| Name | Packaging Design |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Packaging is a marketing object to meet the product with consumer, to protect the right storage conditions and provides the sale. A good packaging provides good brand presentation promotion. In this course; material information for the design of packaging, industrial production techniques, brand audience relationship, packaging and processing issues related to marketing strategies, effective and functional packaging designs intended to make the student.
Course Content
Brand awareness and effects of package. Selecting the coreect material. Proper design and marketing strategies. Packaging-consumer relationship
Course Precondition
None
Resources
Klimchuck, M.R., Krasovec, S.A. (2006). Packaging Design, Successful Product Branding from Concept to Shelf. New Jersey, John Wiley and Sons Inc. Hampshire, M., Stephenson, K. (2007). Packaging, DemoGraphics , Design Successful Packaging for Specific Customer Groups. Rockport Publishers. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul, Espas Sanat Kuram Yayınları Twemlow, A. (2008). Grafik Tasarım ne içindir. İstanbul, Yem Yayın. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul, Yorum Sanat Yayınevi.
Notes
Klimchuck, M.R., Krasovec, S.A. (2006). Packaging Design, Successful Product Branding from Concept to Shelf. New Jersey, John Wiley and Sons Inc. Hampshire, M., Stephenson, K. (2007). Packaging, DemoGraphics , Design Successful Packaging for Specific Customer Groups. Rockport Publishers. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul, Espas Sanat Kuram Yayınları Twemlow, A. (2008). Grafik Tasarım ne içindir. İstanbul, Yem Yayın. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul, Yorum Sanat Yayınevi.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | It analyzes different packaging materials and overlays the information. |
| LO02 | Remembers to overlap design and material knowledge. |
| LO03 | It establishes a connection between brand and packaging. |
| LO04 | It examines consumer trends and suggests original solutions for the right packaging design. |
| LO05 | Analyzes marketing strategies for packaging design. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | 2 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | 2 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | 2 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Giving breef about lesson and syllabus. Informing about the sources. | Review of the sample works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 2 | Brand awareness | Illustration sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 3 | Effects of packaging to brand awareness, Packaging and marketing techniques | Illustration sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 4 | Choice of packaging material for the product. | Illustration sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 5 | Industrial production techniques and material information | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 6 | Packaging design suitable for storage conditions | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 7 | Packaging and concept | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 8 | Mid-Term Review | Preparetion for the Presentation | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 9 | Package Design for General Product | Design sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 10 | Sketches for Package Design | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 11 | Design studies | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 12 | The design work is continued. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 13 | Design Process at digital platform | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 14 | Continue to apply the work in digital environment | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 15 | Preparation for the print and the evaluation | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 16 | Term Exams | Preparetion for the Presentation | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Preparetion for the Presentation | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||