GRS432 Entrepreneurship

3 ECTS - 2-0 Duration (T+A)- 8. Semester- 2 National Credit

Information

Code GRS432
Name Entrepreneurship
Term 2024-2025 Academic Year
Semester 8. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MEHMET CİHAN YAVUZ
Course Instructor
1 2
Öğr. Gör. BURÇAK SALMAN (A Group) (Ins. in Charge)


Course Goal / Objective

Teaching brand and brand management basics.

Course Content

Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.

Course Precondition

None

Resources

Urper, Yılmaz (2012), Entrepreneurship and Business Establishment, Anadolu University

Notes

Lecture presentations and notes


Course Learning Outcomes

Order Course Learning Outcomes
LO01 1-Explains Entrepreneurship and distinguishes related concepts.
LO02 2-Lists Basic functions of Entrepreneurship.
LO03 3-Recalls success and fail factors in Entrepreneurship.
LO04 4-Recalls process of Starting up a business
LO05 5-Lists basic functions of business


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has knowledge about the basic elements and principles of Art and Design.
PLO02 Bilgi - Kuramsal, Olgusal Recognition of national/international artistic and cultural elements which can effect Graphic design practices.
PLO03 Bilgi - Kuramsal, Olgusal Identification of communication methods, communication elements and mass communication media 2
PLO04 Bilgi - Kuramsal, Olgusal Using research methods, techniques and dialectic to make access to information.
PLO05 Beceriler - Bilişsel, Uygulamalı It uses the basic principles of art and design such as color, hierarchy, size and scale.
PLO06 Beceriler - Bilişsel, Uygulamalı Following and using the current applications, innovations and technological devolopments in line with the visual communication world.
PLO07 Beceriler - Bilişsel, Uygulamalı Using different materials, paints and technological tools in the process of design.
PLO08 Beceriler - Bilişsel, Uygulamalı Using the information of ther field with the practices of other diciplines. 5
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Have the skills to work effectively and take responsibility individually and in groups.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Taking responsibility in the use of correct language when designing.
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Understands the importance of a planned, meticulous and disciplined design process. 5
PLO12 Yetkinlikler - Öğrenme Yetkinliği Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Operating information and communication technologies effectively, both in learning process and design process.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Creating designs that serve its purpose, communicates successfully and reaches the target audience.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Having the self-confidence and ability of communicating, written, orally and visually. 3
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Have the ability to communicate well with colleagues, employers and individuals to whom they serve. 4
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik Being competent in at least one foreign language to be able to understand and communicate in the field.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. 3
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Being aware of the role and importance of graphic design in social life. 4
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. 4
PLO21 Yetkinlikler - Alana Özgü Yetkinlik Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems.


Week Plan

Week Topic Preparation Methods
1 Concept of Entrepreneurship Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
2 Importance of Entrepreneurship Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
3 Entrepreneurship and Tourism Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
4 Related and Confusing Concepts Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
5 Entrepreneurship in Turkey Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
6 Success and Fail Factors in Entrepreneurship Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
7 Stages of starting a business Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
8 Mid-Term Exam Reading textbook and lecture notes Ölçme Yöntemleri:
Yazılı Sınav
9 Types of corporation in Law Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
10 Management Process in a Business-1 Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
11 Management Process in a Business-2 Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
12 Production Process in a Business-1 Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
13 Production Process in a Business-2 Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
14 Marketing Process in a Business-1 Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
15 Marketing Process in a Business-2 Reading related chapter of the textbook and lecture notes Öğretim Yöntemleri:
Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme
16 Final Exam Reading textbook and lecture notes Ölçme Yöntemleri:
Yazılı Sınav
17 Final Exam Reading textbook and lecture notes Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 10 10
Final Exam 1 10 10
Total Workload (Hour) 76
Total Workload / 25 (h) 3,04
ECTS 3 ECTS

Update Time: 14.05.2024 10:13