TÜRKÇE
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Information
| Code | GRS432 |
| Name | Entrepreneurship |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
1 2 |
Course Goal / Objective
Teaching brand and brand management basics.
Course Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.
Course Precondition
None
Resources
Urper, Yılmaz (2012), Entrepreneurship and Business Establishment, Anadolu University
Notes
Lecture presentations and notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1-Explains Entrepreneurship and distinguishes related concepts. |
| LO02 | 2-Lists Basic functions of Entrepreneurship. |
| LO03 | 3-Recalls success and fail factors in Entrepreneurship. |
| LO04 | 4-Recalls process of Starting up a business |
| LO05 | 5-Lists basic functions of business |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | 3 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 4 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Concept of Entrepreneurship | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 2 | Importance of Entrepreneurship | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 3 | Entrepreneurship and Tourism | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 4 | Related and Confusing Concepts | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 5 | Entrepreneurship in Turkey | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 6 | Success and Fail Factors in Entrepreneurship | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 7 | Stages of starting a business | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 8 | Mid-Term Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Types of corporation in Law | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 10 | Management Process in a Business-1 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 11 | Management Process in a Business-2 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 12 | Production Process in a Business-1 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 13 | Production Process in a Business-2 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 14 | Marketing Process in a Business-1 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 15 | Marketing Process in a Business-2 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 16 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 76 | ||
| Total Workload / 25 (h) | 3,04 | ||
| ECTS | 3 ECTS | ||