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Information
| Code | GRS432 |
| Name | Entrepreneurship |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Doç. Dr. ERDİNÇ BALLI
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to teach students the concept of entrepreneurship, to define entrepreneurial processes and functions, to explain the stages of starting a business, to develop innovative business ideas and to apply successful entrepreneurial strategies.
Course Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.
Course Precondition
None
Resources
Urper, Yılmaz (2012), Entrepreneurship and Business Establishment, Anadolu University
Notes
Lecture presentations and notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concept of entrepreneurship and compares it with related concepts. |
| LO02 | Describes the core functions of entrepreneurship and applies them in business processes. |
| LO03 | Analyzes success and failure factors in entrepreneurship and makes strategic decisions. |
| LO04 | Plans and implements the business establishment process and its stages. |
| LO05 | Explains basic business functions and evaluates them in the context of entrepreneurship. |
| LO06 | Develops innovative business ideas using business model development techniques. |
| LO07 | Conducts risk management and uncertainty analysis to manage risks in entrepreneurial projects. |
| LO08 | Develops financial planning and fundraising strategies to bring a business idea to life. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | 3 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | 4 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Concept of Entrepreneurship | Reading the relevant section of the textbook and digital resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 2 | Importance of Entrepreneurship | Reading the relevant section of the textbook and digital resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 3 | Entrepreneurship and Tourism | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 4 | Related and Confusing Concepts | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 5 | Entrepreneurship in Turkey | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 6 | Success and Fail Factors in Entrepreneurship | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 7 | Stages of starting a business | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 8 | Mid-Term Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Types of corporation in Law | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 10 | Management Process in a Business-1 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 11 | Management Process in a Business-2 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 12 | Production Process in a Business-1 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 13 | Production Process in a Business-2 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 14 | Marketing Process in a Business-1 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 15 | Marketing Process in a Business-2 | Reading related chapter of the textbook and lecture notes | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Örnek Olay, Problem Çözme |
| 16 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 76 | ||
| Total Workload / 25 (h) | 3,04 | ||
| ECTS | 3 ECTS | ||