TÜRKÇE
ENGLISH
Information
| Code | TTS416 |
| Name | ( Textile Marketing ) |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HANDE BİLVAR |
| Course Instructor |
1 |
Course Goal / Objective
The aim of the course is to provide students with marketing knowledge and develop skills and encounter marketing opportunities and the most appropriate marketing by evaluating the problems to guide them in making decisions.
Course Content
This course is about advancing the textile industry and improving its marketing. definition, marketing plan, organization of marketing, market segmentation, market targeting and marketing, demarketing, promotion It covers the topics of markets and technological developments.
Course Precondition
Not available
Resources
Torlak, Ömer and Özmen, Müjdat (2013), Marketing Principles, Anadolu University
Notes
Torlak, Ömer and Özmen, Müjdat (2013), Marketing Principles, Anadolu University
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Textile Marketing function and basic concepts explains |
| LO02 | Environmental factors that may affect textile marketing decisions can determine factors |
| LO03 | Remembers and applies marketing research techniques |
| LO04 | Consumer behavior, decision-making mechanisms and purchasing List the factors that influence purchasing decisions |
| LO05 | Characteristics of industrial textile markets and industrial distinguishes the characteristics of purchasing behavior |
| LO06 | Remember the principles and stages of effective market segmentation |
| LO07 | Develops and implements strategic marketing plan |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | In business life; They are open to learning, self-confident, able to stand behind their work, and display an enthusiastic and energetic attitude. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gain knowledge about research methods, artistic criticism and art history. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | He/she will have the knowledge of a foreign language at a level to be able to follow current information in the field of textile design and communicate with colleagues. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of creating surface arrangements and new designs with basic art elements and principles. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Have the skills to collect, announce and apply information on textile design and fashion within the framework of social, scientific, artistic and ethical values. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | In textile design; It creates contemporary and creative design suggestions and solutions for aesthetic values and user needs under social, cultural and economic constraints. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Abstract and concrete concepts; transforms it into creative thinking, innovative and original works. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | It creates original collections in accordance with the determined theme in the weaving, printing and clothing design disciplines and explains them with creative presentations. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Have the ability to research, follow and use current materials used in textile design and develop new materials. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | The ability to perceive, think and apply design surfaces in a multidimensional way develops. | 3 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Creates textile designs in a computer-aided environment by adapting/learning information-communication technologies and new programs. | 3 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Tasarımlarında farklı malzeme, yöntem ve teknikleri kullanarak çeşitli renk kombinasyonları oluşturur.. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Creates 2D surfaces and/or 3D products using the knowledge gained in the application of textile design and arts. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Within the framework of lifelong learning, they will have the competence to develop themselves in scientific, social, cultural and sports fields. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Ability to work in teams with different disciplines and gain the competence to solve design problems with analytical thinking method. | 3 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Evaluates the industrial production of the prototype design she/he created. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Interprets and evaluates the knowledge and skills acquired in the field of textile design with a critical approach. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | She/he shares her thoughts and design suggestions with the target audience using written, verbal and visual data. | |
| PLO19 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Becomes aware of national and international values regarding art and design. | |
| PLO20 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Gains aesthetic awareness. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Textile of marketing Definition and Development | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | In the Textile Industry Marketing Function and Importance | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Strategic planning: Marketing Plan Development and Application | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | In the Textile Industry Marketing Plan Development and APPLICATION | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Marketing Environment | Source book and researching lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Textile Marketing surroundings | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Marketing research | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 9 | Consumer behavior and Decision Making | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 10 | In the Textile Industry Consumer behavior and Decision Making | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Industrial Markets | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Industrial Market | reading recommended sources and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Pazar Hedeflemesi | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | In the Textile Industry Market Targeting | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | In the Textile Industry Market Segmentation | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Source book and lecture notes to be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 17 | Term Exams | Source book and lecture notes to be read | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 2 | 4 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 64 | ||
| Total Workload / 25 (h) | 2,56 | ||
| ECTS | 3 ECTS | ||