TÜRKÇE
ENGLISH
Information
| Code | TTS416 |
| Name | ( Textile Marketing ) |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HANDE BİLVAR |
| Course Instructor |
1 |
Course Goal / Objective
The aim of the course is to provide students with marketing knowledge and develop skills and encounter marketing opportunities and the most appropriate marketing by evaluating the problems to guide them in making decisions.
Course Content
This course is about advancing the textile industry and improving its marketing. definition, marketing plan, organization of marketing, market segmentation, market targeting and marketing, demarketing, promotion It covers the topics of markets and technological developments.
Course Precondition
Not available
Resources
Torlak, Ömer and Özmen, Müjdat (2013), Marketing Principles, Anadolu University
Notes
Torlak, Ömer and Özmen, Müjdat (2013), Marketing Principles, Anadolu University
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Textile Marketing function and basic concepts explains |
| LO02 | Environmental factors that may affect textile marketing decisions can determine factors |
| LO03 | Remembers and applies marketing research techniques |
| LO04 | Consumer behavior, decision-making mechanisms and purchasing List the factors that influence purchasing decisions |
| LO05 | Characteristics of industrial textile markets and industrial distinguishes the characteristics of purchasing behavior |
| LO06 | Remember the principles and stages of effective market segmentation |
| LO07 | Develops and implements strategic marketing plan |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the methods of surface arrangement and three-dimensional designs using basic art elements and principles. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains research methods, design principles, artistic criticism and art history with examples. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Demonstrates the knowledge of drawing, composition and color with aesthetic values in the industrial field. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Recognizes the techniques and materials in the process of transition from design to production in weaving, knitting, printing and garment sectors. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Recognizes computer aided design software in the field of textile and fashion design. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | To be able to present the marketing knowledge acquired through fashion and brand development methods in the textile sector. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains the textile design and fashion issues within the framework of social, scientific, artistic and ethical values. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | In textile design; develops contemporary and creative design proposals for aesthetic values and target audience needs under social, cultural and economic constraints. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Perceives abstract and concrete concepts and transforms them into original works. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Realizes original collections with creative presentations by using different materials, methods and techniques in accordance with the theme determined in weaving, printing and garment design disciplines. | 3 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Develops new designs for use by researching current materials used in textile and garment design | 3 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Interprets the historical and social phenomena that shape design by observing contemporary ways of thinking and current fashion trends. | |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Creates two-dimensional surfaces and/or three-dimensional products using the knowledge acquired in the field of textile design and art. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Within the framework of lifelong learning, they will have the competence to develop themselves in scientific, social, cultural and sports fields. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Understands the role of textile and fashion designer in society and makes prototype designs according to historical, social, economic, ergonomic and anthropometric criteria. | 3 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Uses the visual culture and artistic perception, aesthetic evaluation and creative forms of expression acquired through art and design education to make a difference in professional life. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Solves design problems with solution-oriented thinking in teamwork with different disciplines. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | To be aware of national and international values in art and design. | |
| PLO19 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Acts with a sense of professional responsibility and ethical awareness in the design creation process. | |
| PLO20 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Exhibits the two- or three-dimensional original art and design objects created by individual or group work. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Textile of marketing Definition and Development | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | In the Textile Industry Marketing Function and Importance | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Strategic planning: Marketing Plan Development and Application | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | In the Textile Industry Marketing Plan Development and APPLICATION | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Marketing Environment | Source book and researching lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Textile Marketing surroundings | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Marketing research | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 9 | Consumer behavior and Decision Making | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 10 | In the Textile Industry Consumer behavior and Decision Making | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Industrial Markets | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Industrial Market | reading recommended sources and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Pazar Hedeflemesi | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | In the Textile Industry Market Targeting | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | In the Textile Industry Market Segmentation | Source book and lecture notes reading and research from the web to be done | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Source book and lecture notes to be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 17 | Term Exams | Source book and lecture notes to be read | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 2 | 4 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 64 | ||
| Total Workload / 25 (h) | 2,56 | ||
| ECTS | 3 ECTS | ||