TÜRKÇE
ENGLISH
Information
| Unit | POZANTI VOCATIONAL SCHOOL |
| TOURISM AND HOTEL OPERATING PR. | |
| Code | TUR142 |
| Name | Public relations |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. GÖKHAN ÇOLAK |
| Course Instructor |
Öğr. Gör. Zeynep ALBAYRAK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To know the public relations profession theoretically and to comprehend its application areas.
Course Content
The concept of public relations, the development of public relations in the world and in Turkey, public relations model, promotion, marketing, advertising, public relations and ethical public relations, target audience, press release writing, public relations management, public relations campaigns, public relations and social responsibility, crisis management , internal communication reputation management
Course Precondition
There are no prerequisites for the course.
Resources
Public Relations, Prof. Dr. Cavit Yavuz, Detay Publishing
Notes
Public Relations- Concept, Strategy and Applications, Ayla OKAY, Aydemir OKAY, Der Publications.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Identify the models of public relations. |
| LO02 | Understands the importance of public relations. |
| LO03 | Lists the functions of public relations. |
| LO04 | States the development process of public relations. |
| LO05 | Describes the techniques used in public relations. |
| LO06 | Examines the relationships between advertising, public opinion, propaganda and marketing. |
| LO07 | Describes campaigns (promotions). |
| LO08 | Makes public relations practices. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Transfers basic information about theories, facts, concepts and principles related to tourism and hotel management. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains information about legal regulations, professional standards and practices in the field of tourism and hotel management. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Transfer information about the internal and external environmental factors of organizations in the field of tourism and hotel management. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Transfers information about service processes and operations in the field of tourism and hotel management. | 2 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the planning, organization, execution, coordination and control functions of tourism and hotel management management. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge acquired in the field of tourism and hotel management in the business environment and profession. | |
| PLO07 | Yetkinlikler - Öğrenme Yetkinliği | Uses the physical environment, tools and technologies related to the field of tourism and hotel management. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Uses a foreign language at a level to understand guest requirements and professional international terms of the tourism industry. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Have basic computer usage knowledge and knowledge about information systems used in hotel businesses and the ability to use these software. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes responsibility as a team member. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes effective interpersonal and intercultural communication. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Regularly conducts health, safety and risk assessments in the field of tourism and hotel management. | |
| PLO13 | Bilgi - Kuramsal, Olgusal | Protects the natural environment by adhering to ethical values. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Pays attention to personal care, hygiene, clothing and appearance. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Continuously develops knowledge, skills and competencies in the field of tourism and hotel management. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have the ability to think critically, produce alternative solutions and analyze information by obtaining information from different sources. | |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Communicates effectively with guests and collaborators through written and verbal expression. | 3 |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Acts in accordance with social, scientific and professional ethical values. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of public relations and application areas | Reading the topic from relevant sources | Öğretim Yöntemleri: Anlatım |
| 2 | Similarities and differences with other concepts in communication | Reading the topic from relevant sources | Öğretim Yöntemleri: Soru-Cevap |
| 3 | Development of public relations, historical process | Reading the topic from relevant sources | Öğretim Yöntemleri: Anlatım |
| 4 | Public relations models | Reading the topic from relevant sources | Öğretim Yöntemleri: Anlatım |
| 5 | functions of public relations models | Reading the topic from relevant sources | Öğretim Yöntemleri: Tartışma |
| 6 | Marketing Oriented Public Relations | Reading the topic from relevant sources | Öğretim Yöntemleri: Anlatım |
| 7 | Fields of Activity of Public Relations | Reading the topic from relevant sources | Öğretim Yöntemleri: Grup Çalışması |
| 8 | Mid-Term Exam | Studying for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Public relations techniques | Reading the topic from relevant sources | Öğretim Yöntemleri: Anlatım |
| 10 | Communication tools used in public relations | Reading the topic from relevant sources | Öğretim Yöntemleri: Grup Çalışması |
| 11 | Press release writing | Reading the topic from relevant sources | Öğretim Yöntemleri: Anlatım |
| 12 | Target audience, definition and characteristics of target audience | Reading the topic from relevant sources | Öğretim Yöntemleri: Soru-Cevap |
| 13 | Basic Principles of Public Relations Tools and Methods Used in Public Relations | Reading the topic from relevant sources | Öğretim Yöntemleri: Soru-Cevap |
| 14 | Printed Instruments, Verbal instruments, Audio-visual instruments | Reading the topic from relevant sources | Öğretim Yöntemleri: Bireysel Çalışma |
| 15 | Social responsibility and corporate reputation | Reading the topic from relevant sources | Öğretim Yöntemleri: Grup Çalışması |
| 16 | Term Exams | Studying for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for the exam | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||