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Information
| Code | SRP125 |
| Name | General Economy And Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. EBRU KARNEZ |
| Course Instructor |
1 2 |
Course Goal / Objective
Introduction to agricultural economics, characteristics of agricultural production, agricultural production economics, basic characteristics, market, decision units in marketing, marketing mix, marketing channels and marketing performance indicators
Course Content
Telling about economy definition, basic concepts, price and production theory, production costs, production factors and use of pricing, production function, diminishing yield law, price theory, supply and demand function, elasticity, price formation, the most cost-effective production of short-and long-term costs curves, the sign of Agricultural Economics, agricultural production characteristics, agricultural production economics, and basic properties, agricultural policy, market, market volumes in the decision, Trade Integration.
Course Precondition
None
Resources
Lecturer notes
Notes
Lecturer notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehension of consumer market and consumer behavior |
| LO02 | Comprehension of marketing management concept |
| LO03 | Comprehension of marketing definition |
| LO04 | Comprehension the history of the agricultural economy |
| LO05 | Comprehension the definition of the agriculture economy |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the cover materials and construction techniques used in greenhouse cultivation. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the importance of global warming for Türkiye and the world, the impact of climate change on agriculture. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Grows vegetables and ornamental plants in greenhouses and outdoors, and maintains, produces, propagates and harvests the plants using appropriate methods and techniques. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains the importance of agricultural mechanization in plant cultivation and the characteristics of the tools used. | 3 |
| PLO05 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Search for resources about plants on the web, enter the data into the computer, report and present it. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Recognizes diseases, pests and weeds in vegetables and ornamental plants, and uses appropriate methods and techniques to combat them. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Defines basic ecological concepts and ecological factors, explains the effects of agricultural activities on ecology and the environment. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Lists the activities she/he can attend on the university campus related to her field, evaluates the institutions where she/he will do her/his internship and the applications she will make to these institutions. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Explains metabolic activities, plant physiology and plant systematics in plants. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains soil properties (Adsorption of Cations - Adsorption of Anions - Soil Acidity, soil organic matter, soil structure, soil water, soil color) soil formation (Weathering and Fragmentation - Body (Texture) - Clay Minerals), soil analysis methods. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Explains the definition and scope of agricultural economy and the place and importance of the agricultural sector in the Turkish economy. | 5 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Explains the micro and macro nutrients required for plant growth, the functions of these elements in plants, the importance of correct and balanced nutrition and fertilization in plant production, and produces using appropriate materials. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Learns soilless culture media and grows plants using soilless farming methods. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Learns the importance of storage, the necessary conditions for storing harvested products and their effects on the quality of supply. | |
| PLO15 | Bilgi - Kuramsal, Olgusal | Defines the concepts of certified seed and hybrid seed and indicates the issues to be considered in seed growing. | |
| PLO16 | Beceriler - Bilişsel, Uygulamalı | Explains the basic concepts, characteristics and organic vegetable growing methods of organic agriculture and uses appropriate methods and techniques. | |
| PLO17 | Bilgi - Kuramsal, Olgusal | Explains the importance of occupational safety in agricultural activities, basic OHS risks and methods of preventing hazards. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Have general information about Atatürk's principles and the history of the revolution. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Explains languages in terms of language and its importance, the birth, spread and structure of languages. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | Explains tenses, auxiliary verbs, prepositions in English. Explains professional terms. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the economy | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Understanding of marketing definition | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Understanding of micro and macro factors affecting marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Learning the properties of strategic business planning | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Importance of the properties of strategic business planning | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Agricultural marketing research concept | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | The operation of marketing information system in agricultural enterprises | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Learning agricultural data collection methods | Reading related notes, an overview, discussion of exam questions' answers | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Learning of market segmentation criteria and understanding of target market setting and selection | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Product concept, determination of product types | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Learning product strategies in agricultural marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Importance of the product strategies in agricultural marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Learning product mix, new product, product life cycle, brand and packaging concepts | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Price concept, learning the factors affecting pricing and pricing objectives | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Term exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||