BAC326 Consumer Behaviour

4 ECTS - 3-0 Duration (T+A)- 6. Semester- 3 National Credit

Information

Code BAC326
Name Consumer Behaviour
Term 2024-2025 Academic Year
Semester 6. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MURAT İSMET HASEKİ
Course Instructor
1 2
Prof. Dr. MURAT İSMET HASEKİ (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is; To learn about the consumers and their behaviors, to understand the problems of the consumers and to develop suitable solutions for their problems.

Course Content

The content of the course is to reveal the place and importance of consumer and consumer behavior in the field of marketing. Consumer research consists of market segmentation and consumer behavior-marketing strategy relationship, psychological effects affecting consumer behavior, socio-cultural effects, consumer purchasing processes.

Course Precondition

No prerequisite

Resources

Consumer Behavior; Micheal R. Solomon, Nobel Publisher, Ankara, 2020.

Notes

Consumer Behavior; Remzi Altunışık ve Ahmet Hamdi İslamoğlu, Beta Releases, 5.Edition, 2013, İstanbul.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 The consumer defines the basic concepts of consumer behavior.
LO02 Explains consumer behavior models.
LO03 Defines the factors (personal, cultural, social, psychological and demographic) that affect consumer behavior.
LO04 Explain the purchasing decision process in organizational markets.
LO05 Defines consumer behavior and marketing strategy.
LO06 Explains how the market practices of the enterprises affect the consumers/organizational buyers who are the target audience.
LO07 Defines marketing practices aimed at providing consumer satisfaction.
LO08 Explains consumer purchasing decision process and post-purchase behavior of consumers.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain all the basic functions of the business conceptually.
PLO02 Bilgi - Kuramsal, Olgusal Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts.
PLO03 Bilgi - Kuramsal, Olgusal Define the basic information about the law discipline related to the field of business administration.
PLO04 Beceriler - Bilişsel, Uygulamalı Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. 4
PLO05 Beceriler - Bilişsel, Uygulamalı Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. 3
PLO06 Beceriler - Bilişsel, Uygulamalı Determine appropriate methods to solve business problems. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Research in the field of business and reports the results of the research for use in managerial decision-making processes. 4
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Effectively work as a team and takes the necessary responsibility within the team. 3
PLO09 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 4
PLO10 Yetkinlikler - Öğrenme Yetkinliği Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. 5
PLO11 Yetkinlikler - Öğrenme Yetkinliği Use basic numerical and statistical analysis programs of business management.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. 5
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use/report/interpret Business Information Systems and sub-modules required by business management. 3
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. 3
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning


Week Plan

Week Topic Preparation Methods
1 Introduction to Consumer Behavior Lecture-Discussion-Presentation Öğretim Yöntemleri:
Beyin Fırtınası
2 Consumer Behavior Concept and Features Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım
3 Interdisciplinary Approach in Consumer Behavior Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Tartışma
4 General Model of Consumer Behavior Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Relationship between Consumer Behavior and Marketing Strategy Lecture-Discussion-Presentation Öğretim Yöntemleri:
Tartışma, Soru-Cevap
6 Learning and Memory Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım
7 Motivation and Care Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Soru-Cevap
8 Mid-Term Exam Preparation for the Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Sensation and Perception Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Tartışma
10 Attitudes, Changing Attitudes and Emotions Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım
11 Personality and Self Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Tartışma
12 Values and Lifestyle Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Soru-Cevap
13 Socio-Cultural Effects Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım
14 Spread of Family, Social Class, Culture, Personal Effects and Innovations Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Tartışma
15 Consumer Purchase Process Lecture-Discussion-Presentation Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Term Exams Preparation for the Exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Preparation for the Exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 15.05.2024 10:48