BAC342 Social Marketing

4 ECTS - 3-0 Duration (T+A)- 6. Semester- 3 National Credit

Information

Code BAC342
Name Social Marketing
Term 2024-2025 Academic Year
Semester 6. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MURAT İSMET HASEKİ
Course Instructor
1


Course Goal / Objective

The aim of this course is to teach students the concept of social marketing and the effectiveness of social marketing in social events.

Course Content

The basic concepts in social marketing will be examined and social marketing campaigns will be discussed in this course. Social marketing studies will be examined by teaching the perspective, structure, process and tools of social marketing.

Course Precondition

No prerequisite

Resources

Social Marketing, Zeliha Eser, Siyasal Bookstore, Ankara, 2006.

Notes

Social Marketing, Meftune Özbakır Umut, Papatya Bilim Publisher, İstanbul, 2018.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explains social marketing and its basic concepts.
LO02 Define the function of social marketing in the marketing process.
LO03 Give examples that represent the social marketing perspective.
LO04 Explain social problems from the social marketing framework.
LO05 Discuss the development, importance and future of social marketing and its applications.
LO06 Explain the concept and design of the campaign.
LO07 Evaluate the effects of consumers in the development of social campaigns.
LO08 Analyze social marketing campaigns.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain all the basic functions of the business conceptually.
PLO02 Bilgi - Kuramsal, Olgusal Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts.
PLO03 Bilgi - Kuramsal, Olgusal Define the basic information about the law discipline related to the field of business administration.
PLO04 Beceriler - Bilişsel, Uygulamalı Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods.
PLO05 Beceriler - Bilişsel, Uygulamalı Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Determine appropriate methods to solve business problems. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Research in the field of business and reports the results of the research for use in managerial decision-making processes. 2
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Effectively work as a team and takes the necessary responsibility within the team. 5
PLO09 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 5
PLO10 Yetkinlikler - Öğrenme Yetkinliği Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. 5
PLO11 Yetkinlikler - Öğrenme Yetkinliği Use basic numerical and statistical analysis programs of business management.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. 4
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use/report/interpret Business Information Systems and sub-modules required by business management.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business life.
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 5
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning 5


Week Plan

Week Topic Preparation Methods
1 Basic Concepts in Social Marketing Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım
2 Social Marketing in Non-Profit Organizations Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Businesses and Social Marketing Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Social Marketing and Developments in the World Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Beyin Fırtınası
5 Efficiency of Social Marketing in Social Events Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap
6 Social Campaign Concept Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösterip Yaptırma
7 Social Campaign Design Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
8 Mid-Term Exam Preparation for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Social Marketing Effectiveness Preparing a campaign Öğretim Yöntemleri:
Soru-Cevap, Alıştırma ve Uygulama, Grup Çalışması
10 Campaign Execution Process Preparing a campaign Öğretim Yöntemleri:
Soru-Cevap, Alıştırma ve Uygulama, Grup Çalışması
11 Campaign Evaluation Preparing the report Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Beyin Fırtınası
12 Campaign Interpretation Preparing the report Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Beyin Fırtınası
13 The Future of Social Marketing Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 Examples of Social Marketing from Turkey and the World Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Beyin Fırtınası, Tartışma
15 Ethics in Social Marketing Reading the relevant chapter from the given source. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exams Preparation for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Preparation for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 15.05.2024 10:48