BAC402 Strategic Management

5 ECTS - 3-0 Duration (T+A)- 8. Semester- 3 National Credit

Information

Code BAC402
Name Strategic Management
Term 2024-2025 Academic Year
Semester 8. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. AYŞE İPEK KOCA BALLI
Course Instructor
1 2
Doç. Dr. AYŞE İPEK KOCA BALLI (A Group) (Ins. in Charge)


Course Goal / Objective

This course has threefold aims: First to introduce the students the concepts and terminology of strategic management process. Second, help students with methods and processes of strategy formulation. The final aim is to provide students with tools of strategy making.

Course Content

This course covers the topics of strategy, strategic management, external environment, internal environment, mission, vision and business strategies at various levels.

Course Precondition

The course has no prerequisites.

Resources

İşletmelerde Stratejik Yönetim, H. Ülgen , S. K. Mirze, Beta Yayınları Stratejik Yönetim, McGraw Hill, John A. Pearce, Richard B. Robinson, Nobel Akademik Yayıncılık

Notes

Stratejik Yönetim, John A. Pearce, Richard B. Robinson, NOBEL AKADEMİK YAYINCILIK


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Develop capacity to think strategically
LO02 Define company mission, vision and goals and show how these are connected
LO03 Perform an external analysis of the company through variety of approaches
LO04 Define basic strategies in a business
LO05 Define the corporate strategies used in businesses.
LO06 Explain competitive strategies.
LO07 Develop knowledge of international market entry strategies
LO08 Analyze business problems that require strategic decision


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain all the basic functions of the business conceptually. 3
PLO02 Bilgi - Kuramsal, Olgusal Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. 3
PLO03 Bilgi - Kuramsal, Olgusal Define the basic information about the law discipline related to the field of business administration.
PLO04 Beceriler - Bilişsel, Uygulamalı Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods.
PLO05 Beceriler - Bilişsel, Uygulamalı Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. 3
PLO06 Beceriler - Bilişsel, Uygulamalı Determine appropriate methods to solve business problems. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Research in the field of business and reports the results of the research for use in managerial decision-making processes. 4
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Effectively work as a team and takes the necessary responsibility within the team.
PLO09 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning.
PLO10 Yetkinlikler - Öğrenme Yetkinliği Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning.
PLO11 Yetkinlikler - Öğrenme Yetkinliği Use basic numerical and statistical analysis programs of business management.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. 5
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use/report/interpret Business Information Systems and sub-modules required by business management.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business life.
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning


Week Plan

Week Topic Preparation Methods
1 Introduction to strategic management Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
2 Strategic management process Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
3 External analysis Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
4 Internal analysis Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
5 Environmental factors Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
6 Strategic orientation Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
7 Basic strategies and subgroups Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Preparation to exam Ölçme Yöntemleri:
Yazılı Sınav, Ödev
9 Corporate level strategies Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
10 Rekabet stratejileri Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
11 Department strategies Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
12 Strategy implementing techniques Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
13 Strategic evaluation and control Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
14 Corporate governance Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
15 Implementing strategies across industries and countries Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Preparation to exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Preparation to exam Ölçme Yöntemleri:
Yazılı Sınav, Ödev


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 1 6 6
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 15.05.2024 11:07