BAC426 Retailing

4 ECTS - 3-0 Duration (T+A)- 8. Semester- 3 National Credit

Information

Code BAC426
Name Retailing
Term 2024-2025 Academic Year
Semester 8. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MURAT İSMET HASEKİ
Course Instructor
1 2
Arş.Gör.Dr. Merve BOZDEMİR (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to discuss on concepts, strategies and practices of retailing and the development of retailing industry.

Course Content

This course consists of the sucjects related to marketing management process in retail businesses.

Course Precondition

No prerequisite

Resources

International Retailing, Fatma DEMİRCİ OREL, Detay Publishing, Ankara, 2010.

Notes

Retail Management Fundamentals, Kenan Aydın, Nobel Academic Publishing, Ankara, 2013.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines the current theoretical and practical infrastructure of the retail industry.
LO02 Explain the ways of rational decision making, analysis and evaluation of analysis results in retail management.
LO03 Defines retail business types and management.
LO04 Explains the distribution channels and the management of these channels in the retail sector.
LO05 Explains channel retailing and trends in retailing.
LO06 Specifies the concept of e-Retailing, its scope and business models.
LO07 Explains the digital consumer, the services to be offered and e-customer relationship management.
LO08 Specifies e-shop design, security and payment systems.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain all the basic functions of the business conceptually. 1
PLO02 Bilgi - Kuramsal, Olgusal Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. 4
PLO03 Bilgi - Kuramsal, Olgusal Define the basic information about the law discipline related to the field of business administration. 1
PLO04 Beceriler - Bilişsel, Uygulamalı Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. 4
PLO05 Beceriler - Bilişsel, Uygulamalı Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. 5
PLO06 Beceriler - Bilişsel, Uygulamalı Determine appropriate methods to solve business problems. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Research in the field of business and reports the results of the research for use in managerial decision-making processes. 4
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Effectively work as a team and takes the necessary responsibility within the team. 5
PLO09 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 5
PLO10 Yetkinlikler - Öğrenme Yetkinliği Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. 5
PLO11 Yetkinlikler - Öğrenme Yetkinliği Use basic numerical and statistical analysis programs of business management.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses.
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use/report/interpret Business Information Systems and sub-modules required by business management.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. 4
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning 5


Week Plan

Week Topic Preparation Methods
1 Introduction to Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
2 Concept of Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
3 Definition and Scope of International Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
4 Types of International Retailers Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
5 Global Procurement and Internationalization Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
6 Supply Chain Management in International Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
7 Logistics Process in International Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Marketing Environment in International Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
10 Technologies in International Retail Supply Chains Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
11 International Market Entry Strategies in Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
12 International Retail Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
13 Physical Planning, Atmosphere and Visual Presentation of Retail Businesses Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
14 International Retailers and Expansion Trends Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
15 International Retail Market Structures and Retailing Activities Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 15.05.2024 11:07