TÜRKÇE
ENGLISH
Information
| Code | TAB117 |
| Name | General Economy and Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. NURTEN YILMAZ |
| Course Instructor |
Öğr. Gör.Dr. EBRU KARNEZ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduce of agricultural economics, characteristics of agricultural production, agricultural production economics, basic characteristics, market, decision units in marketing, marketing mix, marketing channels and marketing performance indicators
Course Content
At this lesson telling about economy definition, basic concepts, price and production theory, production costs, production factors and use of pricing, production function, diminishing yield law, price theory, supply and demand function, elasticity, price formation, the most cost-effective production of short-and long-term costs curves, the sign of Agricultural Economics, agricultural production characteristics, agricultural production economics, and basic properties, agricultural policy, market, market volumes in the decision, Trade Integration.
Course Precondition
None
Resources
Lecture notes
Notes
Lecturer notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehension of consumer market and consumer behavior |
| LO02 | Comprehension of learning on marketing management concept |
| LO03 | Comprehension of marketing definition |
| LO04 | Comprehension of the economical methods on agriculture |
| LO05 | Comprehension of the terms on agriculture |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the medicinal and aromatic plants grown intensively in the world and in Turkey, explains their general characteristics, climate and soil requirements and areas of use. | |
| PLO02 | Yetkinlikler - Öğrenme Yetkinliği | Has knowledge about the information technologies required for the field of agriculture and can use appropriate computer programs. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines the general characteristics of medicinal plants, aromatic plants, spice plants, pleasure plants, dye plants and explains their areas of use. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Performs the necessary physical, chemical and sensory analyzes on plants. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Collects medicinal and aromatic plants from nature, produces, grows, care for them, propagates with different methods and harvests them. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Explains the uses of medicinal and aromatic plants in phytotherapy, aromatherapy and medicine. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Explains the importance of agricultural mechanization in plant cultivation and the characteristics of the tools used. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Explains the biology, systematics and physiology of medicinal and aromatic plants. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Defines basic ecological concepts and ecological factors, explains the effects of agricultural activities on ecology and the environment. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Lists professional activities related to his/her field that he/she can participate in, can produce solutions when faced with unforeseen situations, and has the ability to work in a team and independently. | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Uses appropriate methods and techniques in extracting oils from plants and making perfumes from oils. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Uses appropriate methods and techniques to preserve and store medicinal aromatic plants with their bioactive substances and to preserve their chemical quality. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Prepares chemical solutions, interprets chemistry instrumental analyses. | |
| PLO14 | Beceriler - Bilişsel, Uygulamalı | Explains plant nutrition methods and irrigation methods related to medicinal and aromatic plants, identifies pests, diseases and weeds and uses appropriate methods and techniques to control them. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Knows occupational safety rules in agricultural activities, basic OHS risks and hazard prevention methods, and has environmental awareness. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Defines basic concepts and principles on economics, explains the place and importance of the agricultural sector in the Turkish economy. | 5 |
| PLO17 | Bilgi - Kuramsal, Olgusal | Explains soil properties, soil formation and soil analysis methods. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Has knowledge about tense sentences, auxiliary verbs, prepositions and knows the English equivalents of professional terms. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Have general information about Atatürk's principles and the history of the revolution. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | Evaluates languages in terms of language and its importance, the birth of languages, their spread and structure. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the economy | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Understanding of marketing definition | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Understanding of micro and macro factors affecting marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Importance of Agricultural Marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Learning the properties of strategic business planning | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Agricultural marketing research concept | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | The operation of marketing information system in agricultural enterprises | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Mid-Term Exam | Öğretim Yöntemleri: Soru-Cevap |
| 9 | Learning agricultural data collection methods | Reading related notes, an overview, discussion of exam questions' answers | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 10 | Learning of market segmentation criteria and understanding of target market setting and selection | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Product concept, determination of product types | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Learning product strategies in agricultural marketing 2 | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Product concept in agricultural marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Learning agricultural marketing concepts | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Price concept, learning the factors affecting pricing and pricing objectives | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Term Exams | Öğretim Yöntemleri: Soru-Cevap |
| 17 | Term Exams | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||