TÜRKÇE
ENGLISH
Information
| Code | SBG250 |
| Name | Personal Image and Appearance |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ZÜLEYHA ORAK |
| Course Instructor |
1 |
Course Goal / Objective
Concept of Image, Image Types, Personal Image and Corporate Image Management.
Course Content
To provide students with a perspective on image formation, the relationships between image and reality, and the management of these relationships; Branding stages and image management, the concept of trust will be examined and the issues of "reputation" and protection of reputation will also be touched upon. It aims to provide students with the strategic knowledge necessary for brand structuring by evaluating the brand concept more broadly. Personal Image is a kind of dynamic verification of a person's nature, culture, structure.
Course Precondition
None
Resources
Image Management Approaches, Tactics, Strategies Yasin Bulduklu LITERATURK ACADEMIAPublication Date: 30.04.2015 ISBN: 9786053370598 Language Turkish Number of Pages: 280 Binding Type: Paperback Paper Type: Book Paper Size: 13.5 x 21.5 cm
Notes
Image Management Feride Akım Der Publications STOCK CODE: 9789753537025 DIMENSION: 13.5X21 NUMBER OF PAGES: 148 PRINT NUMBER: one DATE OF ISSUE: 2022 COVER TYPE: UNBOUND PAPER TYPE: 2. DOUGH
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knows how important the concept of image is for an institution |
| LO02 | Knows the main elements of personal image |
| LO03 | Knows the effects of personal image |
| LO04 | Can evaluate the synergy between corporate image and personal image |
| LO05 | Knows that the most important building block of branding is creating a personal image. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic facts and concepts in the field. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the legal regulations, professional standards and practices in the field. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains the processes and processes of providing services in the field. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explain professional ethics and employee responsibilities. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Recognizes the physical environment, tools, equipment and technologies related to the field. | |
| PLO06 | Yetkinlikler - Alana Özgü Yetkinlik | Conducts regular health, safety and risk assessments in the field. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Performs work in the field within the framework of applicable laws and professional standards. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Acts with the awareness of social, scientific, cultural and professional ethical values. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works independently while performing the procedures, practices and profession in the field. | 1 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works as a team member in companies serving in the field. | 2 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Acts as a manager in companies serving in the field. | 2 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Follows the innovations and applications in the field. | 2 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Updates her knowledge, skills and competencies in her field and improves herself personally and professionally. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes effective interpersonal and intercultural communication. | 1 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presents the reports/projects/activities he/she has prepared in his/her field in various ways. | 1 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applies ethical values related to the field. | 2 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Takes human health, social and natural environment into account while performing operations in its field. | 1 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Takes care of personal care, cleanliness, clothing and appearance. | 5 |
| PLO19 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates at a basic level in a foreign language. | 1 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Personal care | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 2 | The importance and types of Personal Care | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 3 | Hair care | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 4 | Skin care | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 5 | Make-up | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 6 | Nutrition and Staying in Shape | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 7 | Body Language and Image Management | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 8 | Mid-Term Exam | Repetition of all topics covered | Öğretim Yöntemleri: Soru-Cevap |
| 9 | Things to Know in Successful Communication and Elements of Body Language | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 10 | Things to Consider When Creating an Image | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 11 | Classification of Image | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 12 | Features of men's and women's clothing | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 13 | Protocol and Etiquette | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 14 | The importance of first impressions in Image Management | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 15 | Uniform Rules in Teams | Obtaining information about the subject from various sources | Ölçme Yöntemleri: Ödev |
| 16 | Term Exams | Reviewing the information of the entire period | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reviewing the information of the entire period | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 76 | ||
| Total Workload / 25 (h) | 3,04 | ||
| ECTS | 3 ECTS | ||