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Information
| Code | AIS328 |
| Name | Transmedia |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi BATU ANADOLU |
| Course Instructor |
1 2 |
Course Goal / Objective
The course aims to explore different models for transmedial content and to offer a critical perspective on how media exists in different formats. It also aims to provide students with a variety of practical techniques to extend their media studies to the transmedia context.
Course Content
Transmedia refers to the integration of narratives experienced through different means of communication (radio, television, cinema, computer games, etc.). Ideally, a transmedia narrative unfolds across multiple media platforms, with each new text making a unique and valuable contribution to the whole. Transmedia focuses on strategic content creation and cross-media planning strategies for different media in an age of convergence where the boundaries between media are blurring.
Course Precondition
None
Resources
Henry Jenkins-Cesur Yeni Medya (İletişim Yayınları) Eva Selin-Transmedya Kültürü (Lejand) Süleyman Karaçor, Duygu Aydın, Aşina Gülerarslan. Transmedya Hikâyeciliği, Konya: Çizgi Kitabevi.
Notes
Batu Anadolu- Marvel Sinematik Evreni'nin Anlatısal Evrimi Üzerine Bir İnceleme-Literatürk.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students identify transmedia narrative strategies. |
| LO02 | Students synthesize traditional narrative skills with transmedia concepts. |
| LO03 | Students write a successful transmedia narrative project proposal. |
| LO04 | Students analyze media franchises and grand narratives. |
| LO05 | Students design dispersed narratives. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Graduates have advanced theoretical and practical knowledge supported by research methods and techniques applied in the field of radio, television and cinema and other sources. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Graduates have knowledge about different areas of communication. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Graduates have knowledge about program production and directing related to audio and visual broadcasting. | 2 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Graduates gain skills in writing various forms of scripts and producing programs for cinema, television and radio. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Graduates gain critical thinking and interpretation skills in the field of radio, television and cinema. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Graduates have the knowledge of thinking in different disciplines of social sciences and adapting them to their own specialisation through research. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Graduates gain the ability to plan and organize all kinds of content for audio-visual activities from design to editing and broadcasting. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Graduates establish a connection between art, aesthetics, law and general culture knowledge related to the field. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Graduates have know-how and skills about production and broadcasting technologies. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Graduates work both individually and as a team in the field. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Graduates are able to follow social problems at national and international level and adapt them to professional studies. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Graduates gain the competence of using communication technologies, monitoring changes and continuous self-improvement. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates participate in various social, cultural and artistic activities in the field. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates are able to carry out the tasks expected from him/her as a team member in the applications in his/her field with an interdisciplinary perspective. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates are able to use information and communication technologies together with the computer software required by the field. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates produce visual and audio content with the scientific formation acquired. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates can analyze a film, a script or a television program from a technical, aesthetic and ideological perspective. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates are committed to ethical principles in their professional practice, free from prejudice and against discrimination. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates support the universality of social and cultural rights, gains awareness of social justice, protects cultural heritage. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates prepare working environments such as studio and set in accordance with quality management processes and occupational health/safety. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | Reading | Öğretim Yöntemleri: Anlatım |
| 2 | What is transmedia? What are the basic concepts of transmedia? | Henry Jenkins-Cesur Yeni Medya (İletişim Yayınları) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | Historical development of the concept of transmedia | Henry Jenkins-Cesur Yeni Medya (İletişim Yayınları) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Transmedia narrative universe construction | Henry Jenkins-Cesur Yeni Medya (İletişim Yayınları) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | The hero's journey in transmedia | Henry Jenkins-Cesur Yeni Medya (İletişim Yayınları) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Cross-media, intermediality and transmedia, passive narratives, participatory narratives, collective narratives | Süleyman Karaçor, Duygu Aydın, Aşina Gülerarslan. Transmedya Hikâyeciliği, Konya: Çizgi Kitabevi. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Transmedia and Marketing | Eva Selin-Transmedya Kültürü (Lejand) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
|
| 9 | Television series and transmedia | Süleyman Karaçor, Duygu Aydın, Aşina Gülerarslan. Transmedya Hikâyeciliği, Konya: Çizgi Kitabevi. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Video games and Transmedia | Batu Anadolu- Marvel Sinematik Evreni'nin Anlatısal Evrimi Üzerine Bir İnceleme-Literatürk. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Cinema and Transmedia | Batu Anadolu- Marvel Sinematik Evreni'nin Anlatısal Evrimi Üzerine Bir İnceleme-Literatürk. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Transmedia and news narratives | Süleyman Karaçor, Duygu Aydın, Aşina Gülerarslan. Transmedya Hikâyeciliği, Konya: Çizgi Kitabevi. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Brand mythologies in the age of transmedia: Brand worldview, brand representative, story, brand culture | Eva Selin-Transmedya Kültürü (Lejand) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Understanding the transmedia story experience in the age of the consumer producer | Eva Selin-Transmedya Kültürü (Lejand) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Transmedia and education | Eva Selin-Transmedya Kültürü (Lejand) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Ölçme Yöntemleri: Ödev |
|
| 17 | Term Exams | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||