TÜRKÇE
ENGLISH
Information
| Code | AIS435 |
| Name | Entrepreneurship |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MUZAFFER SÜMBÜL |
| Course Instructor |
1 |
Course Goal / Objective
To acquire theoretical knowledge about individual and corporate entrepreneurial behavior and to gain practical skills in preparing a business plan.
Course Content
In this course, issues related to the conceptual framework of entrepreneurship, approaches, functions, process, entrepreneurial culture, local and international context of entrepreneurship and entrepreneurial ethics will be discussed.
Course Precondition
None
Resources
Prof. Dr. B. Zafer ERDOĞAN, KOSGEB Girişimcilik El Kitabı, 2. Prof. Dr. Cevahir UZKURT, Dr .Öğr. Üyesi Gökhan ÖNDER, Teknoloji, İnovasyon ve Girişimcilik, Anadolu AÖF yayınları, 2020 3. Prof.Dr. Yılmaz ÜRPER, GİRİŞİMCİLİK VE İŞ KURMA, Anadolu AÖF yayınları, 2018 4. Prof. Dr. OSMAN DEMİRDÖĞEN, Girişimcilik ve Küçük İşletmeler, Atatürk AÖF yayınları, 2014 5.
Notes
Doç.Dr. Murat ERTUĞRUL, Girişim Finansmanı, Anadolu AÖF yayınları, 2019
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts of entrepreneurship. |
| LO02 | Explains the importance of entrepreneurship for the individual and the country's economy. |
| LO03 | Explains the factors that cause success and failure in entrepreneurship. |
| LO04 | It associates the results obtained in the process of creating and implementing a new business idea with success and failure. |
| LO05 | Discusses the benefits of starting your own business. |
| LO06 | Prepares business plan and business model. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Graduates have advanced theoretical and practical knowledge supported by research methods and techniques applied in the field of radio, television and cinema and other sources. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Graduates have knowledge about different areas of communication. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Graduates have knowledge about program production and directing related to audio and visual broadcasting. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Graduates gain skills in writing various forms of scripts and producing programs for cinema, television and radio. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Graduates gain critical thinking and interpretation skills in the field of radio, television and cinema. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Graduates have the knowledge of thinking in different disciplines of social sciences and adapting them to their own specialisation through research. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Graduates gain the ability to plan and organize all kinds of content for audio-visual activities from design to editing and broadcasting. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Graduates establish a connection between art, aesthetics, law and general culture knowledge related to the field. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Graduates have know-how and skills about production and broadcasting technologies. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Graduates work both individually and as a team in the field. | 3 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Graduates are able to follow social problems at national and international level and adapt them to professional studies. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Graduates gain the competence of using communication technologies, monitoring changes and continuous self-improvement. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates participate in various social, cultural and artistic activities in the field. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates are able to carry out the tasks expected from him/her as a team member in the applications in his/her field with an interdisciplinary perspective. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates are able to use information and communication technologies together with the computer software required by the field. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates produce visual and audio content with the scientific formation acquired. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates can analyze a film, a script or a television program from a technical, aesthetic and ideological perspective. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates are committed to ethical principles in their professional practice, free from prejudice and against discrimination. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates support the universality of social and cultural rights, gains awareness of social justice, protects cultural heritage. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates prepare working environments such as studio and set in accordance with quality management processes and occupational health/safety. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the concept of entrepreneurship, the phenomenon of entrepreneurship and the reasons why it has gained importance | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 2 | Types of entrepreneurship | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 3 | Distinction between individual and corporate entrepreneurship, elements and characteristics | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 4 | Entrepreneurial environment, new business ideas and factors affecting the entrepreneurial decision, problems experienced by entrepreneurs in Turkey | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 5 | Basic dynamics of intrapreneurship, business ethics and social responsibility in creating competitive advantage | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 6 | İş yaşamını güncel yaşamda, medya ve sanal ortamda gözlemleme | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 7 | Researching new business opportunities and creating new business ideas | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Ödev |
|
| 9 | Starting a business and business plan | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Management plan, production plan | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Marketing plan, financing plan | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Risk analysis | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Business plan writing, evaluation and establishment decision | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Establishment location selection | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Establishment decision | Observing business life in daily life, media and virtual environments | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 4 | 56 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 123 | ||
| Total Workload / 25 (h) | 4,92 | ||
| ECTS | 5 ECTS | ||