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Information
| Unit | CEYHAN FACULTY OF VETERINARY |
| Veterinary PR. | |
| Code | VTS137 |
| Name | Public Relations in Veterinary Medicine |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | FE Field Education Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi EVREN ESİN |
| Course Instructor |
Dr. Öğr. Üyesi EVREN ESİN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
It is aimed that the veterinarian communicates effectively with patient owners and colleagues by explaining himself and his profession to the masses he is related to.
Course Content
It includes the limits of the communication that a veterinarian will establish during his professional life and the theoretical recognition of public relations in professional life.
Course Precondition
None.
Resources
Public Relations in Health Institutions, Dilaver Tengilimoğlu, Perihan Şenel Tekin, (2001), Gazi Bookstore Public Relations, Dr. Ahmet Hamdi Aydın, Assoc. Dr. İbrahim Ethem Taş, (2016), Seçkin Bookstore
Notes
Related articles and resources
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the importance of being a physician who can express himself. |
| LO02 | It underlines the ability to introduce the service and product it offers to a wider audience. |
| LO03 | It distinguishes between being a reputable veterinarian in business and commercial relations. |
| LO04 | Explains the importance of communication with colleagues. |
| LO05 | It solves to receive written and verbal information consent from patient owners. |
| LO06 | It solves data storage and recording by using appropriate information technologies. |
| LO07 | He chooses to take into account the communication differences that people may have. |
| LO08 | It plans to have knowledge about communication, persuasion and verbal-non-verbal communication, which is the basic concept for Public Relations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Distinguishes animal species and breeds based on their structural (morphological), functional (physiological, biochemical) and behavioral characteristics and whether they can be consumed for food purposes. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the sources, physical and chemical properties and preparation of drugs. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Describes the effects and side effects of medications on patients | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains the formation mechanisms of animal diseases and their pathological effects on the body. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | It makes efficiency evaluations among animal breeds and, when necessary, carries out selection, hybridization and artificial insemination at a level that can carry out breeding work. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Disposes of dead animal material, tissue samples, medical and chemical waste appropriately in accordance with international, national laws and regulations. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | It determines the correct approach area for the patient by evaluating the examination, operation etc. practices in the clinic according to the topographic anatomy. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Uses biochemical parameters in diagnostic processes by evaluating the information obtained with cause-effect relationships. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Writes prescriptions in accordance with diagnosis and treatment protocols for diseases and poisoning in animals. | 4 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Implements necessary measures, including biosecurity, to control infectious diseases. | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Performs necropsy to evaluate findings in dead animals, directs tissues to the necessary laboratory according to appropriate storage methods and prepares a report. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Monitors patients in the post-operative process according to the main treatment methods of surgical diseases in animal species. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Applies sedation, anesthesia and pain management methods safely according to animal species. | |
| PLO14 | Beceriler - Bilişsel, Uygulamalı | Correctly applies biosafety principles such as sterilization of clinical and laboratory equipment and clothing. | |
| PLO15 | Beceriler - Bilişsel, Uygulamalı | It regulates the care and feeding protocols according to animal species and supervises the consumption of animal foods produced for human consumption or foods containing animal products in their composition. | |
| PLO16 | Beceriler - Bilişsel, Uygulamalı | Evaluates laboratory results of animal diseases and applies correct diagnosis, prognosis and treatment methods based on the data obtained. | |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she is conscious of performing his/her profession by being aware of his/her powers and responsibilities. | 4 |
| PLO18 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Examines scientific techniques and methods according to facts related to veterinary services and takes analysis or methodological responsibility for problems. | 3 |
| PLO19 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | It uses adequate technology in the hygienic production, manufacturing, processing, consumption and sales of food by conducting health control of animal food products produced for human consumption. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | Lists the methods of producing and using scientific knowledge in his/her professional field. | 2 |
| PLO21 | Yetkinlikler - Öğrenme Yetkinliği | Uses updated legislation regarding veterinary services when necessary. | |
| PLO22 | Yetkinlikler - Öğrenme Yetkinliği | Performs an examination appropriate to the case, applying the contribution of imaging methods to diagnosis and radiation safety in accordance with current regulations. | |
| PLO23 | Yetkinlikler - Öğrenme Yetkinliği | Keeps clinical and patient records using proper and scientific methods. | |
| PLO24 | Yetkinlikler - Öğrenme Yetkinliği | By observing the basic principles of medicine, it develops management methods and appropriate management plans for animal production enterprises. | |
| PLO25 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Implement social projects and plans with social awareness, based on professional skills and authority with a computer usage license, advanced computer software. | |
| PLO26 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Works in cooperation with other colleagues by following the world agenda within the framework of professional ethics and deontology rules. | |
| PLO27 | Yetkinlikler - Alana Özgü Yetkinlik | Produces solutions to field-specific problems in line with scientific data/evidence. | |
| PLO28 | Yetkinlikler - Alana Özgü Yetkinlik | He/she has the ethical values of the veterinary profession and defends these values. | |
| PLO29 | Yetkinlikler - Alana Özgü Yetkinlik | Takes appropriate precautions by clinically recognizing zoonosis and notifiable diseases. | |
| PLO30 | Yetkinlikler - Alana Özgü Yetkinlik | Determines the methods of diagnosis, prevention, treatment and operation of diseases in different animal species. | |
| PLO31 | Yetkinlikler - Alana Özgü Yetkinlik | In emergency cases, intervenes in all animals and applies first aid methods. | |
| PLO32 | Yetkinlikler - Alana Özgü Yetkinlik | Makes judgments on animal husbandry principles and breeding by assessing the physical condition, welfare and rearing conditions of domestic animals, communicating appropriately with animal owners and colleagues. | |
| PLO33 | Yetkinlikler - Alana Özgü Yetkinlik | Independently interprets articles and presentations published in other scientific fields related to Veterinary Medicine to maintain professional development and skills. | |
| PLO34 | Yetkinlikler - Alana Özgü Yetkinlik | When necessary, euthanizes animals using appropriate methods and respecting the feelings of animal owners. | 2 |
| PLO35 | Yetkinlikler - Alana Özgü Yetkinlik | By mastering the concepts of occupational safety in terms of the workplace and the personnel working with it, they have the competence to apply and defend it. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the concept of public relations | no pre-preparation | Öğretim Yöntemleri: Anlatım |
| 2 | Public relations in veterinary practice | Review Power Point presentations | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Relations with colleagues | Reading textbooks, reviewing Power Point presentations | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 4 | Relations with governmentl institutions | Reading textbooks, reviewing Power Point presentations, doing internet research | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 5 | relations with commercial institutions | Reviewing Power Point presentations, doing internet research | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 6 | Intra-institutional relationships in private veterinary clinics | Reading textbooks, reviewing Power Point presentations, doing internet research | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama |
| 7 | Relations with patient owners in private veterinary clinics | Reading a textbook | Öğretim Yöntemleri: Rol Oynama, Anlatım |
| 8 | Mid-Term Exam | Exam preparation | Ölçme Yöntemleri: Sözlü Sınav |
| 9 | Social media use | Reading a textbook | Öğretim Yöntemleri: Anlatım, Tartışma, Gösterip Yaptırma |
| 10 | Social responsibility | Doing internet research | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 11 | social entrepreneurship | Doing internet research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 12 | Job application and cv preparation | Reading textbooks, reviewing Power Point presentations, doing internet research | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 13 | Cooperation with non-governmental organizations | Reading textbooks, doing internet research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Veterinary medicine as an employer | Doing internet research | Öğretim Yöntemleri: Anlatım, Grup Çalışması, Örnek Olay |
| 15 | Veterinary medicine as an employee | Ders kitabı okuma, Power Reviewing point presentations, doing internet research | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Exam preparation | Ölçme Yöntemleri: Sözlü Sınav, Yazılı Sınav |
| 17 | Term Exams | Exam preparation | Ölçme Yöntemleri: Sözlü Sınav, Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 4 | 4 |
| Total Workload (Hour) | 76 | ||
| Total Workload / 25 (h) | 3,04 | ||
| ECTS | 3 ECTS | ||