TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ENGINEERING |
| TEXTILE ENGINEERING PR. | |
| Code | TLS309 |
| Name | Tekstilde Pazarlama |
| Term | 2025-2026 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. MEHMET BEBEKLİ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
To convey the formation and usage of marketing in textile in the context of communication between marketing and textile. To teach general marketing strategies through examples.
Course Content
Explanation of marketing and its concepts . Examination of marketing in textile in combination of textile and marketing. Examination of sales and marketing strategies in terms of the general world market
Course Precondition
no condition
Resources
1-ÖZTÜRK, Sevgi Ayşe; (1998) Hizmet Pazarlaması. A. Ü. Yayınları. Eskişehir 2-ÇABUK,S., ve YAĞCI, M.İ., “Pazarlamaya Çağdaş Yaklaşım”, Nobel Kitapevleri, Eylül,2003, Adana. 3-CEMALCILAR, İlhan; (1994). Pazarlama Kavramları ve Kararları. Beta Basım Yayın. İstanbul
Notes
1-ÖZTÜRK, Sevgi Ayşe; (1998) Hizmet Pazarlaması. A. Ü. Yayınları. Eskişehir 2-ÇABUK,S., ve YAĞCI, M.İ., “Pazarlamaya Çağdaş Yaklaşım”, Nobel Kitapevleri, Eylül,2003, Adana. 3-CEMALCILAR, İlhan; (1994). Pazarlama Kavramları ve Kararları. Beta Basım Yayın. İstanbul
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understanding the basics of marketing |
| LO02 | Learning basic concepts in marketing |
| LO03 | Mastery of marketing definitions of product, price, promotion and distribution. |
| LO04 | Understanding marketing in textile and learning its general rules |
| LO05 | Mastery of general marketing strategies |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Sufficient knowledge in mathematics, natural sciences, and subjects specific to the Textile Engineering discipline; the ability to apply theoretical and practical knowledge in these areas to solve complex engineering problems. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | The ability to identify, formulate, and solve complex engineering problems in the field of Textile Engineering; and the ability to select and apply appropriate analysis and modeling methods for this purpose. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | In Textile Engineering, the ability to design a complex system, process, device, or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | The ability to select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in Textile Engineering applications; the ability to effectively use information technologies. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | In the field of Textile Engineering, the ability to design experiments, conduct experiments, collect data, analyze and interpret results for the investigation of complex engineering problems or discipline-specific research topics. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Ability to work effectively in interdisciplinary (Textile Engineering) and multidisciplinary teams; independent work skills. | |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effective verbal and written communication skills; knowledge of at least one foreign language; ability to write and understand written reports effectively in the field of Textile Engineering, prepare design and production reports, make effective presentations, and give and receive clear and understandable instructions. | 3 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Awareness of the necessity of lifelong learning; the ability to access information in the field of Textile Engineering, to follow developments in science and technology, and to continuously update oneself. | 4 |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | Adherence to ethical principles, knowledge of professional and ethical responsibilities in the field of Textile Engineering, and standards used in engineering practices. | 3 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | In the field of Textile Engineering, knowledge of business practices such as project management, risk management, and change management; awareness of entrepreneurship and innovation; and knowledge of sustainable development. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Knowledge about the universal and societal impacts of Textile Engineering applications on health, environment, and safety, as well as the contemporary challenges facing the field of Textile Engineering; awareness of the legal consequences of Textile Engineering solutions. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | MARKETING CONCEPT AND DEVELOPMENT | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Marketing Definition and Change (Exchange) Development of Marketing | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Analysis of Marketing Components Product Price Promotion Place | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Marketing Process Consumer Behavior Models Explanatory Behavior Model Descriptive Consumer Behavior Patterns | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Factors Affecting Consumer Behaviors Social Factors Psychological Factors Personal Factors | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | CUSTOMER BASIC CONCEPTS Customer Value Analysis Tools What will be the expected results? Ensuring Customer Happiness What Does Customer Satisfaction Mean? Why Customer Satisfaction? The Yields of Customer Satisfaction and the Consequences of Dissatisfaction Canoe Model Customer Concept Customer's Specifications What Does the Customer Buy Based on? | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | METHODS OF MARKETING | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Tekstilde Pazarlama | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | THE IMPORTANCE OF PUBLIC RELATIONS FOR MARKETING Definition of public relations Marketing Oriented Public Relations (MPR) Public relations and communication Communication Structure and Operation Communication Tools Used in Public Relations Main Purposes of Public Relations | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | MARKETING IN TEXTILE Customer Identification Sample Study to Customer Preparation of Price Lists Definition of Cost Difficulties in Calculating Cost Reasons for Calculating Cost Expenses Efficiency of Investments Factors Affecting Cost in Textile Businesses | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Cost calculation An Example of Cost Calculation in Textile Businesses Taking order Shipment of Produced Order from Warehouse Post-Shipment Payment Tracking Contract Manufacturing and Scrap Sales Contract Manufacturing Sales Scrap Sales Customer complaints | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | RELATIONSHIP OF MARKETING IN TEXTILE AND BUSINESS Relationship with Marketing-Purchasing Its Relationship with Marketing-Planning Marketing-PR/D relationship Relationship with Marketing-Laboratory | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Its Relationship with Marketing- Production Relationship with Marketing- Finished Warehouse Relationship with Marketing-Accounting | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | STRATEGY SELECTION AND DEVELOPMENT IN TEXTILE MARKETING Marketing Strategies and Development | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Standardization in Markets Market Segmentation Market Selection | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Marketing in textile | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Marketing in textile | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||