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Information
| Unit | FACULTY OF ENGINEERING |
| INDUSTRIAL ENGINEERING PR. | |
| Code | ENS207 |
| Name | Marketing Management |
| Term | 2025-2026 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi Müfide NARLI |
| Course Instructor |
The current term course schedule has not been prepared yet. Previous term groups and teaching staff are shown.
|
Course Goal / Objective
It aims to use the theoretical and applied knowledge in this field by creating sufficient knowledge on marketing management, to manage the processes related to this subject, to take managerial decisions about this subject, to manage the marketing program in an integrated way, to apply the strategic marketing approach and to find solutions to the problems that may be encountered in marketing management.
Course Content
Theoretical and applied knowledge on marketing management
Course Precondition
none
Resources
Presentation slides and Kotler Amstrong 'Pazarlama İlkeleri' textbook
Notes
Philip Kotler 'Pazarlama 4.0', Optimist yayınevi
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Gains basic knowledge about the purpose of the marketing management course and the course. |
| LO02 | Introduction to marketing, learn the concept of marketing and the marketing process |
| LO03 | Learn the strategic marketing management approach |
| LO04 | Learn the factors affecting consumer behavior |
| LO05 | Understands how the consumer buying process works |
| LO06 | Gain knowledge of marketing information systems |
| LO07 | Learn when and how marketing research should be done |
| LO08 | Market segmentation learns what is target market identification and positioning, its importance and why it should be done |
| LO09 | It has been determined as the week of midterm exams. |
| LO10 | Learns the marketing mix elements by making a general introduction to the marketing mix (marketing mix in goods and services). |
| LO11 | Learns how to make managerial decisions about the marketing mix product (product) |
| LO12 | Learns how to make managerial decisions about marketing mix price |
| LO13 | Learns how to make managerial decisions about marketing mix distribution |
| LO14 | Learn how to make managerial decisions about marketing mix promotion |
| LO15 | Learns the effect of digital marketing in marketing management with current examples and practices |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Acquires sufficient knowledge in mathematics, science and Industrial Engineering discipline-specific subjects; acquires the ability to use theoretical and applied knowledge in these fields in complex engineering problems. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Acquires the ability to identify, define, formulate and analytically solve complex Industrial Engineering problems; and has the ability to select and apply appropriate analysis and modelling methods for this purpose. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Acquires the ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; acquires the ability to apply modern design methods for this purpose. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Acquires the ability to select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in Industrial Engineering applications and acquires the ability to use information technologies effectively. | 1 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Acquire the skills to design and conduct experiments, collect data, analyze and interpret results to investigate complex Industrial Engineering problems or discipline-specific research topics. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Have the ability to work effectively in disciplinary and multi-disciplinary teams or individually. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Ability to communicate effectively in Turkish, both verbally and in writing; knowledge of at least one foreign language; ability to write and understand effective reports, prepare design and production reports, make effective presentations, and give and receive clear and understandable instructions. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | They have awareness of the necessity of lifelong learning; they have the ability to access information, follow developments in science and technology, and constantly renew themselves. | 3 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Acting in accordance with ethical principles, becoming knowledgeable about the standards used in engineering practices with awareness of professional and ethical responsibility. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Learn about business practices such as project management, risk management and change management, and is aware of entrepreneurship and innovation. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Informed about the universal and societal impacts of engineering practices on health, environment and safety, and the contemporary problems reflected in the field of engineering, and is aware of the legal consequences of engineering solutions. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Benefit from the power of effective communication in professional life and has the ability to interpret developments correctly. | 2 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to design, develop, implement and improve integrated systems that include machines, people, time, information or money. | 2 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | By applying modern design methods, they have the ability to design, develop, implement and improve complex products, processes, businesses and systems under realistic conditions and constraints such as cost, environment, sustainable development, energy, manufacturability, ethics, health, safety and political issues. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Purpose of the marketing management course and basic resource information about the course | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Introduction to marketing, marketing concept and marketing process | Textbook, oline research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Strategic marketing management approach in strategic management and marketing management | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Consumer behavior | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Consumer purchasing process | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Marketing information systems | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Marketing research | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Lecture presentation slides, textbook | Yöntem Seçilmemiş |
| 9 | Industrial markets and international markets | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Market segmentation, targeting and positioning | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | General evaluation of the marketing mix approach | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Marketing mix product | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Marketing mix price | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Marketing mix distribution | Textbook, online research | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Marketing mix promotion | Textbook, online research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Digital marketing | Textbook, online research | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 17 | Term Exams | Lecture presentation slides, textbook | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||