TÜRKÇE
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Information
| Unit | FACULTY OF ENGINEERING |
| INDUSTRIAL ENGINEERING PR. | |
| Code | ENS212 |
| Name | Strategic Management |
| Term | 2025-2026 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. ALİ KOKANGÜL |
| Course Instructor |
The current term course schedule has not been prepared yet. Previous term groups and teaching staff are shown.
|
Course Goal / Objective
The aim of this course is to introduce the basic concepts, principles and practices related to strategic management.
Course Content
This course aims to create a competitive advantage for businesses against their competitors,
Course Precondition
There are no prerequisites for the course.
Resources
Strategic Management-Development Implementation and Control/Authors: Richard B. Robinson Jr, John A. Pearce II, Translation Editor: Mehmet Barca, Year of Publication 2015, Nobel Academic Publishing HBR Strategy, Optimist Publishing House, Translator: Melis Inan; 2013 July.
Notes
HBR Strateji, Optimist Yayınevi, Çevirmen: Melis İnan; 2013 Temmuz.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of strategic management. |
| LO02 | Explain the strategic approach in business management. |
| LO03 | Defines the strategy creation process |
| LO04 | Explains the business environment |
| LO05 | Explain the development of sustainable competitive advantages. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Acquires sufficient knowledge in mathematics, science and Industrial Engineering discipline-specific subjects; acquires the ability to use theoretical and applied knowledge in these fields in complex engineering problems. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Acquires the ability to identify, define, formulate and analytically solve complex Industrial Engineering problems; and has the ability to select and apply appropriate analysis and modelling methods for this purpose. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Acquires the ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; acquires the ability to apply modern design methods for this purpose. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Acquires the ability to select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in Industrial Engineering applications and acquires the ability to use information technologies effectively. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Acquire the skills to design and conduct experiments, collect data, analyze and interpret results to investigate complex Industrial Engineering problems or discipline-specific research topics. | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Have the ability to work effectively in disciplinary and multi-disciplinary teams or individually. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Ability to communicate effectively in Turkish, both verbally and in writing; knowledge of at least one foreign language; ability to write and understand effective reports, prepare design and production reports, make effective presentations, and give and receive clear and understandable instructions. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | They have awareness of the necessity of lifelong learning; they have the ability to access information, follow developments in science and technology, and constantly renew themselves. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Acting in accordance with ethical principles, becoming knowledgeable about the standards used in engineering practices with awareness of professional and ethical responsibility. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Learn about business practices such as project management, risk management and change management, and is aware of entrepreneurship and innovation. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Informed about the universal and societal impacts of engineering practices on health, environment and safety, and the contemporary problems reflected in the field of engineering, and is aware of the legal consequences of engineering solutions. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Benefit from the power of effective communication in professional life and has the ability to interpret developments correctly. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to design, develop, implement and improve integrated systems that include machines, people, time, information or money. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | By applying modern design methods, they have the ability to design, develop, implement and improve complex products, processes, businesses and systems under realistic conditions and constraints such as cost, environment, sustainable development, energy, manufacturability, ethics, health, safety and political issues. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction: Strategic management | Bölüm 1: Stratejik Yönetim (s.2-18) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 2 | company mission | Bölüm 2: İşletme Misyonu (s.20-43) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | external environment analysis | Chapter 4: The External Environment (p.80-113) | Öğretim Yöntemleri: Anlatım |
| 4 | Business analysis | Bölüm 6: İç Çevre Analizi (s.137-177) | Öğretim Yöntemleri: Anlatım |
| 5 | Long Term Goals and Strategies | Bölüm 7: Uzun Vadeli Hedefler ve Stratejiler (s.178-213) | Öğretim Yöntemleri: Anlatım |
| 6 | Strategy: Business Strategy | Bölüm 8: İşletme Stratejisi (s.214-239) | Öğretim Yöntemleri: Anlatım |
| 7 | Strategy: Strategy of Companies Operating in Multiple Sectors | Bölüm 9:Birden Çok Sektörde Faaliyet Gösteren Şirketlerin Stratejisi (s.240-261). | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Strategy Implementation | Bölüm 10: Uygulama(s.265-293) | Öğretim Yöntemleri: Anlatım |
| 10 | Organizational Structure | Bölüm 11: Organizasyon Yapısı (s.294-324) | Öğretim Yöntemleri: Anlatım |
| 11 | Leadership and Culture | Bölüm 12: Liderlik ve Kültür (s.325-352) | Öğretim Yöntemleri: Anlatım |
| 12 | Strategic Audit | Bölüm 13: Stratejik Denetim (s.353-368) | Öğretim Yöntemleri: Anlatım |
| 13 | Innovation and Entrepreneurship | Chapter 14: Innovation and Entrepreneurship (p.369-394) | Öğretim Yöntemleri: Anlatım |
| 14 | How is Case Study Analysis Made? | Part 4: Case Study in Strategic Management (p.396-404). | Öğretim Yöntemleri: Anlatım |
| 15 | Case Study | Southwest HavaYolları (s.482-498). | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 50 | 20 |
| 1. Project / Design | 50 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||