TÜRKÇE
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Information
| Unit | FACULTY OF COMMUNICATION |
| COMMUNICATION SCIENCES PR. | |
| Code | AS361 |
| Name | Popular Culture and Media |
| Term | 2025-2026 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi ESENGÜL AYYILDIZ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The course aims to provide comprehensive content on the cultural similarities and differences that shape popular culture and everyday life in Turkey and around the world.
Course Content
The content of this course will cover Modernization Theory and its fundamental characteristics. The transition process from traditional society to modern society and the criticisms of modernization theory will be emphasized. The concept of popular culture, which holds an important place in the flow of everyday life, will be explained; the concepts of ideology and consumer society will be analyzed in the context of their relationship with popular culture.
Course Precondition
None
Resources
Meral Özbek (2012) Popüler Kültür ve Orhan Gencebay Arabeski, İletişim Yayınları Ünsal Oskay (1995) 19. Yüzyıldan Günümüze Kitle İletişiminin Kültürel İşlevleri, Der Yayınları Aydın Uğur (2002) Kültür Kıtası Atlası, YKY Erol Mutlu (2005) Globalleşme, Popüler Kültür ve Medya, Ütopya Yayınları Beybin Kejanlıoğlu (2005) Frankfurt Okulu´nun Eleştirel Bir Uğrağı, Bilim ve Sanat
Notes
Marshall Berman (2013) Katı Olan Herşey Buharlaşıyor, İletişim Yayınları Stuart Hall (2017) Temsil: Kültürel Temsiller ve Anlamlandırma Uygulamaları, Pinhan Sibel Bozdoğan (2010) Türkiye´de Modernleşme ve Ulusal Kimlik, Reşat Kasaba, Sibel Bozdoğan, Tarih Vakfı, 2010
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | They learn modernization theory through different approaches, can interpret social transformation, and can analyze media products based on the theory. |
| LO02 | They become familiar with the debates surrounding the concepts of traditional society and modern society. |
| LO03 | They learn how to apply the theory to everyday life. |
| LO04 | They understand the relationship between popular culture and media. |
| LO05 | They gain knowledge about the process of social development and transformation. |
| LO06 | They can interpret social transformation and analyze media products based on theory. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognizes the national and global communication systems, the basic concepts, theories and principles. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students will be able to associate basic knowledge about the instrumental (Radio, Television, Cinema, Advertising, Public Relations, Journalism, Public Relations, Journalism, etc.) and objective (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) fields of Social Communication. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how communication works in all aspects of individual, group, mass, institution or different cultures. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Associates scientific knowledge and methods with technological innovations in the field. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | With an interdisciplinary perspective on the concept of communication; Sociology, History, Psychology, Linguistics, Political Science, Anthropology, etc. synthesises information from fields such as Communication Sciences. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | As a requirement of the ability to communicate effectively, as well as the ability to express oneself; empathizes with the ability to understand the people and the environments they are in. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports his/her observations in social, artistic and cultural events that he/she organises and actively participates in. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Interprets local, national and international events with a critical perspective. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | They take an active role in group work as well as individual work. | 5 |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | As an individual with a developed sense of responsibility towards society, develops projects for the benefit of society. | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In addition to professional development, it continuously improves itself in scientific, social, cultural and artistic fields in line with its interests and abilities. | 4 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Rational thinking skills as well as methods and strategies to develop creative thinking, as well as written, verbal, visual, etc. express their thoughts through tools appropriate to the purpose. | 1 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to follow the information in the field and communicate with colleagues abroad with the knowledge of a foreign language at least at the general level of the European Language Portfolio (B). | 3 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with ethical principles in the process of accessing, using and transmitting all kinds of information and in all other thoughts and endeavors related to the profession. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses methods that can be disseminated to the society in general with basic application skills specific to the field such as media literacy. | 4 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Realizes future career planning in line with learning needs. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | It directs all its work within the framework of the legal legislation related to its field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of Modernization Theory | Introduction | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Transition from Traditional Society to Modern Society | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Criticisms of Modernization Theory | Literature review | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Culture and Modernization | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Culture in Everyday Life (Assignment 1) | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Ideology and Popular Culture | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Mass society, consumer society | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Fashion, Media, Advertisements (Assignment 2) | Reading, research | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | The spread and adoption of innovations | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Frankfurt School (1) | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Frankfurt School (2) | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Modernism, Postmodernism | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Cultural Studies | Reading | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Conclusion | Reading | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 16 | Term Exams | exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 112 | ||
| Total Workload / 25 (h) | 4,48 | ||
| ECTS | 4 ECTS | ||