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Information
| Unit | FACULTY OF SPORT SCIENCES |
| SPORTS MANAGEMENT PR. | |
| Code | SYBZ203 |
| Name | Corporate Communication Management |
| Term | 2026-2027 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | VK Vocational Knowledge Courses C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi Mehmet METİN |
| Course Instructor |
Öğr. Gör. Dr. BİLGE BOZ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim is to provide students with knowledge regarding the fundamental concepts, functions, and application areas of corporate communication, and to enable them to analyze corporate communication processes within sports organizations and play an active role in these processes.
Course Content
Fundamental concepts of communication and corporate communication; corporate philosophy, corporate image, corporate identity, corporate culture, corporate advertising, strategic planning in corporate communication, and the evaluation of corporate communication practices in sports organizations.
Course Precondition
None
Resources
Çelik, Fatih, Kurumsal Spor İletişimi ve sosyal Medya, 1. Baskı, Temmuz 2020, Akademisyen Kitabevi. Akyürek, Rüveyde . Kurumsal İletişim Yönetimi, Anadolu Üniv. Yay., 2005.
Notes
Lecture notes/articles/slides.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Communication and Defines the basic concepts related to corporate communication |
| LO02 | It distinguishes between the concepts of corporate philosophy, identity, image, and culture, and explains the relationship between them. |
| LO03 | Evaluates the objectives and application areas of corporate advertising. |
| LO04 | It explains strategic planning processes in corporate communication. |
| LO05 | It analyzes corporate communication practices in sports organizations. |
| LO06 | It analyzes corporate communication practices in sports organizations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines information about management, leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | 2 |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Plans the knowledge and skill processes related to the field of sports management. | 2 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Supervises the management processes regarding sports facilities and technologies. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts internal and external environmental audits of sports organizations. | 1 |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | It adopts the use of sports culture, philosophy, organizational culture and ethical values in managerial processes. | 1 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | 1 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Plans the technical, tactical and managerial skills processes of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Implements the management functions of the institution and regulates its relations with its stakeholders. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Accesses information in the field of sports management and analyzes it using critical thinking skills. | 1 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains information about general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | By implementing the management functions of the institution, it analyzes and effectively manages its relations with its stakeholders. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Plans and manages sports organizations and events. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes and implements projects/activities for sports institutions with a sense of social responsibility. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Fundamental concepts of communication and corporate communication | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | The objectives, functions, and fundamental principles of corporate communication | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Corporate philosophy and corporate values | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Corporate identity and corporate image | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | The relationship between corporate culture and corporate communication | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Corporate advertising and corporate promotion | Literature review | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 7 | Internal and external corporate communication in sports organizations | Literature review | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 8 | Mid-Term Exam | Application | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Strategic planning in corporate communication | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Corporate communication strategies and implementation processes | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Media and stakeholder communication in sports organizations | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Media and stakeholder communication in sports organizations | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Evaluation of corporate communication practices in sports organizations | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Case study and general assessment regarding corporate communication practices in sports organizations | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Case study and general assessment regarding corporate communication practices in sports organizations | Analysis | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Application | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Application | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 83 | ||
| Total Workload / 25 (h) | 3,32 | ||
| ECTS | 3 ECTS | ||