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Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| ECONOMICS PR. | |
| Code | IKS313 |
| Name | Strategic Planning |
| Term | 2026-2027 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | FE Field Education Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
o teach students the theoretical and practical processes of strategic planning used in private, public, and non-governmental organizations.
Course Content
A hybrid structure featuring an analytical approach, case-based learning, systematic planning discipline, and project-based education.
Course Precondition
No
Resources
Competitive Strategy / Rekabet Stratejisi, Michael E. Porter. The Balanced Scorecard, David P. Norton & Robert S. Kaplan. Blue Ocean Strategy / Mavi Okyanus Stratejisi, W. Chan Kim & Renee Mauborgne.
Notes
OECD and World Bank strategic planning reports. Strategic planning reports of Turkish public and private institutions.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the fundamental concepts of strategic planning. |
| LO02 | Apply internal and external environmental analysis tools (SWOT, PESTLE, etc.). |
| LO03 | Formulate corporate vision, mission, and objectives. |
| LO04 | Develop and evaluate strategic alternatives. |
| LO05 | Prepare an applicable strategic plan. |
| LO06 | Measure and monitor strategic performance. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the importance of demand and supply in economy science and the well-running conditions of the market economy | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Define the role of pricing within the event advantage of the market economy. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Perceive the costs and benefits arising from the global economy | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Produce numerical and policy options when confronted with problems. | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Use quantitative and qualitative techniques of model building, decoding and interpretation. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Use the theory of economics in the analysis of economic events. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Use computer programs, do synthesis and present prepared data efficiently. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply the methods of economic analysis. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 5 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Take responsibility individually and / or in a team, take leadership and work effectively. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Question traditional approaches, practices and methods. | 4 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Recognize and apply social, scientific and professional ethical values. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Strategic Management | reading | Öğretim Yöntemleri: Anlatım |
| 2 | Strategic Intent: Mission, Vision, and Values | reading | Öğretim Yöntemleri: Anlatım |
| 3 | Dış Çevre Analizi (Makro Analiz) | reading | Öğretim Yöntemleri: Anlatım |
| 4 | Industry and Competitive Analysis | reading | Öğretim Yöntemleri: Anlatım |
| 5 | Resources and Capabilities | reading | Öğretim Yöntemleri: Anlatım |
| 6 | Value Chain and SWOT Synthesis | reading | Öğretim Yöntemleri: Anlatım |
| 7 | Business-Level Competitive Strategies | reading | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | reading | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Corporate Strategies and Portfolio Management | reading | Öğretim Yöntemleri: Anlatım |
| 10 | International Strategies and Collaborations | reading | Öğretim Yöntemleri: Anlatım |
| 11 | Strategy Implementation: Structure and Governance | reading | Öğretim Yöntemleri: Anlatım |
| 12 | Corporate Culture and Strategic Leadership | reading | Öğretim Yöntemleri: Anlatım |
| 13 | Strategic Control and Performance Measurement | reading | Öğretim Yöntemleri: Anlatım |
| 14 | Digital Strategy and Dynamic Capabilitie | reading | Öğretim Yöntemleri: Anlatım |
| 15 | Case Analysis and General Evaluation | reading | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | reading | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | reading | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 10 | 10 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 20 | 20 |
| Total Workload (Hour) | 124 | ||
| Total Workload / 25 (h) | 4,96 | ||
| ECTS | 5 ECTS | ||