TÜRKÇE
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Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| OFFICE TECHNOLOGIES AND DATA MANAGEMENT PR. | |
| Code | OVS207 |
| Name | Public Relations |
| Term | 2026-2027 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BİRSEN DAĞLI |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
They will acquire the skills to conduct public relations activities.
Course Content
This course covers tasks and responsibilities, messaging in public relations, public and media relations, and sponsorship.
Course Precondition
none
Resources
Public Relations in Businesses, Prof. Dr. Zeyyat Sabuncuoğlu, Aktüel Publications
Notes
Nobel Academic Publishing Public Relations / Prof. Dr. Nuri Tortop...
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | They gain a general overview of public relations. |
| LO02 | It identifies communication problems related to the organization and the target audience. |
| LO03 | They understand the research, planning, implementation, and evaluation processes in public relations. |
| LO04 | Knows the managerial functions of public relations. |
| LO05 | Public relations definitions identify the basic areas of activity in public relations. |
| LO06 | He/She knows the history of public relations in Türkiye and the world. |
| LO07 | Knows the fields that public relations is related to (communication, marketing, advertising, management). |
| LO08 | He/She knows basic public relations models. |
| LO09 | In public relations work, it involves recognition and promotion. |
| LO10 | Public relations has two aspects: it involves external and internal public relations work. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have basic knowledge and concepts about Office Technologies and Data Management. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Knows problem solving methods and techniques related to Office Technologies and Data Management. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Performs applications with basic knowledge and concepts in the field of Office Technologies and Data Management. | 3 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Has the ability to use the theoretical and practical knowledge acquired in the field of Office Technologies and Data Management. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Explains and evaluates the basic knowledge and concepts on Office Technologies and Data Management. | |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Identifies problems by using basic knowledge and skills in their field. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Analyze problems and develop solutions in the area. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Explains designs and applications related to Office Technologies and Data Management to subordinates and superiors as necessary. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In the framework given at the basic level, you can function and take responsibility independently of the issues related to the field given to you. | 5 |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic skills and knowledge of the area should be able to transfer effectively through written and oral communication. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Knowledge and skills to critically evaluate own learning and identify needs. | 5 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | By following the developments on the field of the profession,may point to a more advanced level. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | A1-A2-level Foreign Language(English) knows,can communicate in the foreign language relevant to the profession | 5 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic computer operating systems,Office applications, and knows how to use the keyboard. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | In accordance with the rules of Turkish language,written and oral communication effectively may establish. | 5 |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have sufficient awareness about Ataturk´s principles and revolutions. | |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Professional, ethical, scientific and social values | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Global and social values within the framework of occupational health,safety and environmental is aware of the value. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definitions of public relations, key areas of activity in public relations. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Social responsibility and public relations | Reading the relevant sections | Öğretim Yöntemleri: Anlatım |
| 3 | Fields related to public relations (communication, marketing, advertising, management) | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Basic public relations models. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Recognition and promotion in public relations work. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım |
| 6 | Public relations has two aspects: internal and external public relations. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım |
| 7 | Target audience and its importance in public relations. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | study from textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | The basic campaign process in public relations. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 10 | The basic tools used in public relations (written media, broadcast media) | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Organization in public relations: public relations departments | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Public relations agencies and structures. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Organizing public relations | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Communication tools used in public relations | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Preparation for the final exam | Reading the relevant sections | Öğretim Yöntemleri: Soru-Cevap |
| 16 | Term Exams | study from textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | study from textbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||