Pazarlama

Associate Degree - Ceyhan Vocatıonal School
Information About Program

2015 - 2016 Year Course Catalog

Distribution of Courses to be Taken

Type ECTS Percent
Compulsory C 110 91.67%
Elective E 10 8.33%
Total 120 100%

General Distribution of Courses

Label Compulsory Courses Elective Courses
ECTS Percent ECTS Percent
Other Courses 110 100% 21 100%
Total 110 100% 21 100%

1. Semester Year Course Catalog

Label Code Name Duration (T+A) ECTS National Credit
C AIT151 Principles of Atatürk and History of Turkish Re... 2+0 2 2
C PZR151 Mathematics 2+0 3 2
C PZR153 Marketing Principles 3+0 6 3
C PZR155 Economics 3+0 4 3
C PZR157 Business management - I 2+0 4 2
C TDL151 Turkish 2+0 2 2
C YBD151 Foreign Language I 2+0 3 2
Required Elective Course ECTS 6
Semester ECTS Total 30
1. Semester Elective Courses
Label Code Name Duration (T+A) ECTS National Credit
E PZR159 Organization and Management 2+0 3 2
E PZR161 Basic Law Knowledge 2+0 3 2
E PZR163 Office Softwares- I 2+0 3 2
E PZR165 Behavioral Sciences 2+0 3 2

2. Semester Year Course Catalog

Label Code Name Duration (T+A) ECTS National Credit
C AIT152 Principles of Atatürk and History of Turkish Re... 2+0 2 2
C PZR150 Sales Management 3+0 5 3
C PZR152 Business Management II 3+0 5 3
C PZR154 Statistics 2+0 4 2
C PZR158 Commercial Law 2+0 3 2
C PZR160 Office Softwares- II 2+0 3 2
C PZR162 Entrepreneurship 2+0 3 2
C TDL152 Turkish Language II 2+0 2 2
C YBD152 Foreign Language II 2+0 3 2
Semester ECTS Total 30

3. Semester Year Course Catalog

Label Code Name Duration (T+A) ECTS National Credit
C PZR251 Advertisement 2+1 4 2.5
C PZR253 Retailing Management 2+0 3 2
C PZR255 Marketing Research 2+0 4 2
C PZR257 Customer Relationship Management 2+0 3 2
C PZR259 Marketing Communication Techniques 2+0 3 2
C PZR261 FOREIGN TRADE TRANSACTIONS 2+0 3 2
C PZR263 Sales Techniques 2+1 4 2.5
C STJ201 Summer Internship 0+0 2 0
Required Elective Course ECTS 4
Semester ECTS Total 30
3. Semester Elective Courses
Label Code Name Duration (T+A) ECTS National Credit
E PZR265 Marketing regulation 2+0 3 2
E PZR267 Public relations 2+0 3 2
E PZR269 Human Resources Management 2+0 3 2

4. Semester Year Course Catalog

Label Code Name Duration (T+A) ECTS National Credit
C PZR250 Service Marketing 2+0 3 2
C PZR252 Brand Management 2+0 2 2
C PZR254 International Marketing 2+0 2 2
C PZR256 Supply Chain Management 2+0 3 2
C PZR258 Electronic Marketing 2+0 2 2
C PZR260 Sales Force Management 2+0 5 2
C PZR262 Consumer Behaviors 2+0 4 2
C PZR264 TOURISM MARKETING 2+0 3 2
C PZR266 Quality Assurance and Standards 2+0 3 2
C PZR270 Commercial Documents 2+0 3 2
Semester ECTS Total 30