TÜRKÇE
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2023 - 2024 Year Course Catalog
| Code | Name | Term | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|---|
| PYL1700 | The Thesis | Fall and Spring | 0-0 | 24 | 0 | Compulsory |
| PYL700 | Course Of Expertise Area | Fall and Spring | 5-0 | 6 | 0 | Compulsory |
| PYL701 | Marketing Management | Fall | 3-0 | 6 | 3 | Compulsory |
| PYL703 | Marketing Research and Ethics | Fall | 3-0 | 6 | 3 | Compulsory |
| PYL704 | Sales Management and Leadership | Spring | 3-0 | 6 | 3 | Compulsory |
| PYL705 | Consumer Behavior | Fall | 3-0 | 6 | 3 | Compulsory |
| PYL706 | Brand Management | Spring | 3-0 | 6 | 3 | Compulsory |
| PYL707 | Services Marketing | Fall | 3-0 | 6 | 3 | Compulsory |
| PYLS700 | Seminar | Fall and Spring | 0-0 | 6 | 0 | Compulsory |