General Information

The aim of the program is to train the employees and executive candidates of public and private sector at all levels who will have knowledge of the basic principles, strategies, techniques and foundations of marketing and capabilites on analytical thinking, problem solving and decision-making for marketing. For this purpose, graduates in business administration and the other areas are welcome to apply the Master´s Programme in Marketing.

Length of Programme & Number of Credits

1 Year - 60 ECTS

Feature & Definition

Master´s Programme in Marketing of Çukurova University differs from many others Marketing Master´s Programmes with its academic staff, infrastructure of classrooms and materials, interactive lecture environment with students from professional business life and proximity to business world in Adana, one of the most developed cities in Turkey.

Mode of Study

Full Time

Head of Department

Prof. Dr. AZMİ YALÇIN

ECTS / Course Catalog Coordinator

Doç. Dr. BEHİYE GÜLSÜN KARAÇAY

Erasmus Coordinator

Doç. Dr. BERNA BULĞURCU

Internship Coordinator

Orientation Staff

Prof. Dr. DENİZ ZEREN

Goals

The purpose of this program is training marketing employee and manager candidate in both governmental institutions and private sector who has knowledge about principles of marketing, marketing strategies and techniques, analytical thinking and decision making skills.

Objectives

This program targets people who graduated successfully from business administration or other faculties and want to have duties in strategic guidance in business world.

Specific Admission Requirements

The students can apply to this program providing grade point averages and interview in accordance with the regulations of “Çukurova University Graduate Education and Examination Committee".

Qualification Awarded

The students who have successfully accomplished this program gain the master’s degree of Marketing (Non-Thesis Programme).

Level of Qualification

Master's

Qualification Requirements of Graduation

In order to graduate from this programme, the students are required to successfully complete all the courses with a minimum average grade point of 2.50 out of 4.00.

Access to Further Studies

The graduates of this program are eligible to apply for admission to obtain a PhD degree in their or related fields if they pass the evaluation process designated according to the “Regulations of Çukurova University Graduate Studies”, which includes a required ALES score and an adequate English language proficiency.

Internship

Bu programda staj bulunmamaktadır.

Applied Course

Bu programda uygulamalı ders bulunmamaktadır.

Work Placement

Bu programda işyeri eğitimi bulunmamaktadır.

Double Major, Additional Major & Exchange Possibilities

Employment Opportunities

The graduates of this programme work in private and public sector as a manager or different title, particularly in departments related to marketing.