OTS224 Organic Agriculture Product Packaging and Marketing

4 ECTS - 2-0 Duration (T+A)- 4. Semester- 2 National Credit
Information About Course

Information
Goal, Content & Resources
Course Learning Outcomes
Relation with Program Learning Outcome
Week Plan
Assessment

Information

Unit TUFANBEYLİ VOCATIONAL SCHOOL
Code OTS224
Name Organic Agriculture Product Packaging and Marketing
Term 2017-2018 Academic Year
Semester 4. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Belirsiz
Type Normal
Label E Elective
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi HASAN BEYTULLAH DÖNMEZ
Course Instructor Yüksekokul Sekreteri Adem Arık (Bahar) (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of the course is to teach the packaging and marketing methods of organic products which are privileged in terms of production, packaging and marketing to the students and prepare them for their professional life

Course Content

Definition and subject of marketing and marketing management, concept of marketing management, function of managerial approach in agricultural marketing, analysis of product, price, distribution and promotion strategies

Course Precondition

Resources

Notes



Course Learning Outcomes

Order Course Learning Outcomes


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level


Week Plan

Week Topic Preparation Methods
1 Explaining the aim and content of the course to the students, Explaining the different aspects of organic products from conventional products in terms of marketing and conservation Lecture notes and Reference Books
2 Contemporary marketing understanding, production, sales and marketing periods, marketing mix elements and coordinated marketing studies Lecture notes and Reference Books
3 Agricultural and non-agricultural macro and micro factors affecting the marketing of organic and conventional products, Demography, socio-cultural, socio-economic, legal, technological factors Lecture notes and Reference Books
4 Market segmentation, market segmentation criteria, characteristics of Niche markets, a typical market segment for organic products, advantages and disadvantages Lecture notes and Reference Books
5 Consumer behavior, consumers' purchasing decisions and analysis of factors affecting consumer demand, Maslow's hierarchy of needs Lecture notes and Reference Books
6 Marketing researches, Market and marketing research methods for organic products, Consumer profile extraction for organic products Lecture notes and Reference Books
7 Product selection in organic products, new product development process, packaging, packaging related items in national and international legislation Lecture notes and Reference Books
8 Mid-Term Exam Lecture notes and Reference Books
9 Transport and storage in organic products, transport and storage materials in national and international legislation Lecture notes and Reference Books
10 Transport and storage in organic products, transport and storage materials in national and international legislation Lecture notes and Reference Books
11 Transport and storage in organic products, transport and storage materials in national and international legislation Lecture notes and Reference Books
12 Pricing of organic products, pricing strategies, pricing methods Lecture notes and Reference Books
13 Promotion studies in organic products, advertising, demand creation and consumer information Lecture notes and Reference Books
14 Sales, distribution and sales channels of organic products, protection of organic products in distribution channels Lecture notes and Reference Books
15 Sales, distribution and sales channels of organic products, protection of organic products in distribution channels Lecture notes and Reference Books
16 Term Exams Lecture notes and Reference Books
17 Term Exams Lecture notes and Reference Books


Assessment (Exam) Methods and Criteria

Assessment Type Midterm / Year Impact End of Term / End of Year Impact
1. Midterm Exam 100 40
General Assessment
Midterm / Year Total 100 40
1. Final Exam - 60
Grand Total - 100

Update Time: 26.04.2018 09:05