TÜRKÇE
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Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON254 |
| Name | Consumer Behaviour |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MURAT İSMET HASEKİ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
After learn area of behavioral sciences, methods and the basic concepts; examine basic issues like culture, social system, social institutes, learn, sensation, social groups, emotional quotient, personality, communication, psychopathology, stress, motivation and stress
Course Content
To analyze the reasons of human behavior in different circumstances, The Definition of Behavioral Sciences, The Basic Concept of Behavioral Sciences, Culture, Social System, Social Relation, Social Institutes, Social Groups, Learn, Sensation, Emotional Quotient, Personality, Behaviour and Prejudiced Opinion, Communication, Psychopathology, Stress, Motivation, Leadership
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehends the importance of applying consumer behaviors in marketing. |
| LO02 | Knows the relation between consumer behavior and marketing strategy and determines the best strategy. |
| LO03 | Acknowledges psychological reasons effecting consumer behaviors. |
| LO04 | Understands attitudes, change of attitudes and emotions. |
| LO05 | Determines values and life styles and their application on marketing. |
| LO06 | Has sufficient knowledge about consumer psychology and enables applicability of theoretical knowledge on practice. |
| LO07 | Classifies socio-cultural factors effecting consumer. |
| LO08 | Theoretically and practically identify fundamental management functions such as planning, organization, data collection and analysis, leadership and control. |
| LO09 | Relate human behaviors to organizations in the light of organizational behavior theories on practice. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition of Behavioral Sciences, The Basic Concept of Behavioral Sciences | reading of the textbook | |
| 2 | Culture and cultural change | reading of the textbook | |
| 3 | Social impact and fit the behavior | reading of the textbook | |
| 4 | Social System, Social Groups, Social Relation, Social Institutes | reading of the textbook | |
| 5 | Learn and Sensation | reading of the textbook | |
| 6 | Emotional Quotient | reading of the textbook | |
| 7 | Personality and ego | reading of the textbook | |
| 8 | Midterm exam week | reading the textbook and course notes | |
| 9 | Communication between individuals | reading of the textbook | |
| 10 | Alignment problem and defense mechanism | reading of the textbook | |
| 11 | Psychopathology | reading of the textbook | |
| 12 | Stress and coping with stress | reading of the textbook | |
| 13 | Motivation | reading of the textbook | |
| 14 | Stress in Behavioral Sciences | reading of the textbook | |
| 15 | General review | reading of the textbook | |
| 16 | Final week | reading the textbook and course notes | |
| 17 | Final week | reading the textbook and course notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |