TÜRKÇE
ENGLISH
Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON392 |
| Name | Destination Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. OYA YILDIRIM |
| Course Instructor |
Öğr. Gör.Dr. OYA YILDIRIM
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To define tourist destinations as manageable and marketable products.In this context, different topics will be covered from tourism marketing to strategic marketing to destination marketing organizations and product development from touristic destinations.
Course Content
Destination definition, types, destination resources and features, destination marketing organizations
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Touristic Product Package: Destination and Types | Web content, presentations, projects, sample questions | |
| 2 | Destination Resources and Features | Web content, presentations, projects, sample questions | |
| 3 | Destination Marketing Organizations and Other Related Actors | Web content, presentations, projects, sample questions | |
| 4 | Destination Regional and Intraregional Marketing | Web content, presentations, projects, sample questions | |
| 5 | Positioning and Image in Destination Marketing | Web content, presentations, projects, sample questions | |
| 6 | Brand in Destination Marketing | Web content, presentations, projects, sample questions | |
| 7 | Destination Communication | Web content, presentations, projects, sample questions | |
| 8 | Mid-Term Exam | prepare for exam | |
| 9 | France as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 10 | Italy as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 11 | Greece as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 12 | Macedonia as a Tourist Destination | Web content, presentations, projects, sample questions | |
| 13 | Montenegro, Bosnia and Herzegovina as Tourist Destinations | Web content, presentations, projects, sample questions | |
| 14 | Austria, Hungary as Tourist Destinations | Web content, presentations, projects, sample questions | |
| 15 | Czechoslovakia, Slovakia as Tourist Destinations | Web content, presentations, projects, sample questions | |
| 16 | Term Exams | prepare for exam | |
| 17 | Term Exams | prepare for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 30 | 12 |
| 1. Homework | 70 | 28 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |