TÜRKÇE
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Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON497 |
| Name | Destination Management |
| Term | 2017-2018 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ERDİNÇ BALLI |
| Course Instructor |
Doç. Dr. ERDİNÇ BALLI
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course; to investigate the destination management concept , destination management stakeholders and planning, organization, coordination and control in destination management..
Course Content
Destination management concept, stakeholders, planning, organizing, coordination and control concepts, benchmarking in destination management..
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Will be able to define destination concept, explain types and properties |
| LO02 | List stages of the destination planning and development process |
| LO03 | Describe destination management organizations, |
| LO04 | Will be able to explain the importance of TQM implementation in terms of destination management, |
| LO05 | Will be able to define the concept of destination marketing and explain the destination life curve model, |
| LO06 | will have knowledge about successfuly destination management practices |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of destination, relationship between tourism and destination | Lecture notes and other sources | |
| 2 | Destination sources, types and properties | Lecture notes and other sources | |
| 3 | Concept of destination management, logic and legal framework | Lecture notes and other sources | |
| 4 | Destination development and planning | Lecture notes and other sources | |
| 5 | Considerations in Destination Development and Planning Processes | Lecture notes and other sources | |
| 6 | Organization in Destination Management | Lecture notes and other sources | |
| 7 | Destination Management Organizations and Organization Structures | Lecture notes and other sources | |
| 8 | Mid-Term Exam | Lecture notes and other sources | |
| 9 | Coordination in Destination Management | Lecture notes and other sources | |
| 10 | Directing in Destination Management | Lecture notes and other sources | |
| 11 | Control in Destination Management | Lecture notes and other sources | |
| 12 | Destination-Focused Total Quality Management | Lecture notes and other sources | |
| 13 | Destination Management and Benchmarking | Lecture notes and other sources | |
| 14 | Successfuly destination management practices | Lecture notes and other sources | |
| 15 | Final Exam | Lecture notes and other sources | |
| 16 | Term Exams | Evaluation | |
| 17 | Term Exams | Evaluation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |