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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Tourism and travel services | |
| Code | TSP223 |
| Name | Tourism Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Halime EŞİYOK |
| Course Instructor |
Prof. Dr. OSMAN İNANÇ GÜNEY
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Through this lesson, providing the quality of interpreting the principles of marketing for travel and food and beverage businesses and performing the general marketing practices is aimed.
Course Content
Marketing in general Tourism marketing Tourism Market and Features Tourism Marketing Elements Marketing in the Electronic Media
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | describe the concepts of tourism and travel management. |
| LO02 | describe basic concepts about marketing |
| LO03 | properties of tourism marketing |
| LO04 | marketing mix in tourism |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts and practices in the field of tourism and travel services. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyzes the structure, functioning and main actors of the tourism sector. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains basic strategies in tourism marketing, sales and customer relations. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts operational processes related to travel agencies, tour operators and accommodation businesses. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Effectively uses current reservation and ticketing systems used in the industry. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | It follows digitalization and innovative technologies in the tourism sector and integrates them into applications. | 3 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Face to face communication, effective communication and features have gained power to persuade. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Uses basic computer software, information and communication technologies. | |
| PLO09 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates verbally and in writing regarding the sector using foreign language knowledge. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Ensures guest satisfaction using customer relationship management principles. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Be sensitive to differences between people and cultures, show tolerance and respect. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | It measures the impact of the tourism sector on the country's economy and transportation services. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Acts within the framework of tourism law, consumer rights and professional ethical rules. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with the environmentally sensitive and sustainable tourism approach. | 3 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Uses teamwork, leadership and problem-solving skills effectively. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | He/she is aware of entrepreneurship, professional development and career management and constantly improves himself/herself in this direction. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | GENERAL MARKETING | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 2 | History of Marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 3 | Scope of marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 4 | The importance of tourism | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 5 | TOURISM MARKETING | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 6 | Basic Principles of Tourism Marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 7 | TOURISM CONSUMER PURCHASE BEHAVIO | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 8 | MID TERM | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 9 | Marketing Management in Tourism Business | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 10 | Characteristics of Tourism Marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 11 | TOURISM MARKETING AND BENEFITS | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 12 | SERVQUAL instruments | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 13 | MARKET DEPARTMENT IN TOURISM SECTOR | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 14 | MARKET TARGETING IN TOURISM SECTOR | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 15 | DIFFERENTIATION AND POSITIONING TOURISM | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 16 | FINAL | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 17 | FINAL | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||