TÜRKÇE
ENGLISH
Information
| Unit | KARAİSALI VOCATIONAL SCHOOL |
| Code | BDT232 |
| Name | Advertising and publishing |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 1-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 1.5 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. İNAN ÜNLÜ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
Learn advertising and publishing concepts. Know advertising and publishing principles. Has knowledge about the advertising sector. Adopts legal and ethical legislation of the sector.
Course Content
Learn advertising and publishing concepts. Know advertising and publishing principles. Has knowledge about the advertising sector. Adopts legal and ethical legislation of the sector.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Advertisement Concept and History |
| LO02 | Advertising Objectives |
| LO03 | Advertising Functions |
| LO04 | The Importance of Advertising |
| LO05 | Classification of Advertisement |
| LO06 | Properties of Advertisement |
| LO07 | Rules and Principles in Advertising |
| LO08 | Mi-Term Exam |
| LO09 | Advantages and Disadvantages of Advertising |
| LO10 | Advertisement and Responsibility |
| LO11 | Advertisement Process |
| LO12 | Advertisement Planning |
| LO13 | Measuring Advertisement Effectiveness |
| LO14 | Publishing Concept and Principles |
| LO15 | Sample Application |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | 1 | |
| PLO02 | - | 2 | |
| PLO03 | - | 3 | |
| PLO04 | - | 4 | |
| PLO05 | - | 5 | |
| PLO06 | - | 6 | |
| PLO07 | - | 7 | |
| PLO08 | - | 8 | |
| PLO09 | - | 9 | |
| PLO10 | - | 10 | |
| PLO11 | - | 11 | |
| PLO12 | - | 12 | |
| PLO13 | - | 13 | |
| PLO14 | - | 14 | |
| PLO15 | - | 15 | |
| PLO16 | - | 1) -Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level. | |
| PLO17 | - | 1) - Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.2) - Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. | |
| PLO18 | - | 1) - Conduct studies at basic level within the field independently.2) - Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.3) - Conduct activities towards the development of subordinates within a project. | |
| PLO19 | - | 1) - Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs.2) - Direct the education received to a higher education level in the same field or to an occupation in the same level.3) - Gain awareness of lifelong learning. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Advertisement Concept and History | There is no need for a preliminary study | |
| 2 | Advertising Objectives | There is no need for a preliminary study | |
| 3 | Advertising Functions | There is no need for a preliminary study | |
| 4 | The Importance of Advertising | There is no need for a preliminary study | |
| 5 | Classification of Advertisement | There is no need for a preliminary study | |
| 6 | Properties of Advertisement | There is no need for a preliminary study | |
| 7 | Rules and Principles in Advertising | There is no need for a preliminary study | |
| 8 | Mid-Term Exam | Mid-Term Exam | |
| 9 | Advantages and Disadvantages of Advertising | There is no need for a preliminary study | |
| 10 | Advertisement and Responsibility | There is no need for a preliminary study | |
| 11 | Advertisement Process | There is no need for a preliminary study | |
| 12 | Advertisement Planning | There is no need for a preliminary study | |
| 13 | Measuring Advertisement Effectiveness | There is no need for a preliminary study | |
| 14 | Publishing Concept and Principles | There is no need for a preliminary study | |
| 15 | Sample Application | There is no need for a preliminary study | |
| 16 | Term Exams | Final Exam | |
| 17 | Term Exams | Final Exam |