TÜRKÇE
ENGLISH
Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON398 |
| Name | Crisis management in tourism |
| Term | 2018-2019 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi DİĞDEM ESKİYÖRÜK |
| Course Instructor |
Dr. Öğr. Üyesi DİĞDEM ESKİYÖRÜK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
It conveys the practices of contemporary marketing management in the business world. Examines the basic concepts and terminology used in marketing. It deals with the relationships within social, political, economic, technological and competitive environments, the effects on their marketing activities and the place and importance of marketing strategies within an analytical approach. Thus, marketing not only tactical and operational functions and their importance in terms of marketing and sales departments, but also helps to identify the strategic role at the highest management level, first at a descriptive level and then at a problem solving level.
Course Content
In the course of marketing management course, we will focus on issues related to the environment in which the marketing system is concerned, the definition of marketing concept, marketing units and operations, marketing strategies and planning, marketing research and marketing information systems, consumer behavior, product, distribution, and pricing strategies.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Crisis Management Techniques |
| LO02 | Strategic Management in Crisis. |
| LO03 | Team Work and Leadership in the Crisis. |
| LO04 | Knowing how the Crisis Central Board should be organized. |
| LO05 | Prepare and update an effective crisis scenario. |
| LO06 | To be able to draw the necessary lessons from crises. |
| LO07 | Transforming crises into crises. |
| LO08 | To be able to provide communication and coordination with related units at the time of crisis. |
| LO09 | To prepare an action plan against possible crises. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Tourism and crisis management. | Related chapter in the book. | |
| 2 | The importance of tourism sector. | Related chapter in the book. | |
| 3 | Characteristics of tourism and service sector. | Related chapter in the book. | |
| 4 | Definition, scope and characteristics of the crisis. | Related chapter in the book. | |
| 5 | Risk and crisis management in tourism and case studies. | Related chapter in the book. | |
| 6 | Types of crises that may be encountered in the encountered area. | Related chapter in the book. | |
| 7 | Effects of crisis to tourism sector. | Related chapter in the book. | |
| 8 | Mid-Term Exam | ||
| 9 | Crisis communication policies and coordination. | Related chapter in the book. | |
| 10 | Local, regional and global crises. | Related chapter in the book. | |
| 11 | Reactive Crisis Management. | Related chapter in the book. | |
| 12 | Strategic Management in Crisis. | Related chapter in the book. | |
| 13 | To Manage the Crisis: Crisis Central Board. | Related chapter in the book. | |
| 14 | Preparing Crisis Scenarios and Creating a Crisis Plan. | Related chapter in the book. | |
| 15 | Post-Crisis Activities and Recovery of the Negative Results of the Crisis. | Related chapter in the book. | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |