KON499 Brand Management

4 ECTS - 2-0 Duration (T+A)- 7. Semester- 2 National Credit
Information About Course

Information
Goal, Content & Resources
Course Learning Outcomes
Relation with Program Learning Outcome
Week Plan

Information

Unit TOURISM AND HOTEL MANAGEMENT ACADEMY
ACCOMMODATION SERVICES PR.
Code KON499
Name Brand Management
Term 2018-2019 Academic Year
Semester 7. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Üniversite Dersi
Type Normal
Label E Elective
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MEHMET CİHAN YAVUZ
Course Instructor
The current term course schedule has not been prepared yet. Previous term groups and teaching staff are shown.
(Güz) (A Group) ()


Course Goal / Objective

Teaching brand and brand management basics.

Course Content

Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.

Course Precondition

Resources

Notes



Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines Brand and related concepts
LO02 Explains Brand vs product and brand structure
LO03 Lists Brand Identity system and its application
LO04 Apply Basic decisions in Branding
LO05 Remember Advertising Brand


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level


Week Plan

Week Topic Preparation Methods
1 Brand Concept and Its Importance Reading text book.
2 Brand vs Product Reading text book.
3 Structure of Brand Reading text book.
4 Importance of Brand Management Reading text book.
5 Brand Identity Reading text book.
6 Brand Identity Application Process-1 Reading text book.
7 Brand Identity Application Process-2 Reading text book.
8 Mid-Term Exam Prepare for Exam
9 Brand Manager Reading text book.
10 Brand management Process Reading text book.
11 Basic Branding Decisions Reading text book.
12 Brand Naming Reading text book.
13 Brand Visual Identity Reading text book.
14 Advertising Brand-1 Reading text book.
15 Advertising Brand-2 Reading text book.
16 Term Exams Prepare for Exam
17 Term Exams Prepare for Exam

Update Time: 05.10.2018 02:18