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Information
| Unit | FACULTY OF ENGINEERING |
| INDUSTRIAL ENGINEERING PR. | |
| Code | ENS347 |
| Name | Strategy Management |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HACİRE OYA YÜREGİR |
| Course Instructor |
Prof. Dr. HACİRE OYA YÜREGİR
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course introduces the key concepts, methods, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of companies. Strategy Management as an integrative and interdisciplinary course builds on all the ideas, concepts, and theories from functional courses such as Accounting, Economics, Finance, Marketing, and Organizational Behavior. It assumes a broad view of the environment that includes buyers, suppliers, competitors, technology, the economy, capital markets, government, and global forces and views the external environment as dynamic and characterized by uncertainty. The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. It involves company analysis, industry analysis and also competitor analysis. The key strategic business decisions of concern in this course involve selecting competitive strategies, creating and defending competitive advantages, defining firm boundaries and allocating critical resources over long periods.
Course Content
Definition of strategy, methodology of strategy management, methods used in strategy management such as SWOT, BCG, GE, CSF and Hofer.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describes the concepts and theories of strategic management. |
| LO02 | Explains strategic approach in business management. |
| LO03 | Define the formal strategy-making process |
| LO04 | Applies external and internal environment analysis affecting business strategy. |
| LO05 | Explains how to develop sustainable competitive advantages. |
| LO06 | Explains strategic implementation in the perspective of structure, leadership and culture. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Has sufficient background on topics related to mathematics, physical sciences and industrial engineering. | 4 |
| PLO02 | - | Gains ability to use the acquired theoretical knowledge on basic sciences and industrial engineering for describing, formulating and solving an industrial engineering problem, and to choose appropriate analytical and modeling methods. | 4 |
| PLO03 | - | Gains ability to analyze a service and/or manufacturing system or a process and describes, formulates and solves its problems . | 4 |
| PLO04 | - | Gains ability to choose and apply methods and tools for industrial engineering applications. | 4 |
| PLO05 | - | Can collect and analyze data required for industrial engineering problems ,develops and evaluates alternative solutions. | 5 |
| PLO06 | - | Works efficiently and takes responsibility both individually and as a member of a multi-disciplinary team. | 5 |
| PLO07 | - | Can access information and to search/use databases and other sources for information gathering. | 5 |
| PLO08 | - | Appreciates life time learning; follows scientific and technological developments and renews himself/herself continuously. | 5 |
| PLO09 | - | Can use computer software in industrial engineering along with information and communication technologies. | 2 |
| PLO10 | - | Can use oral and written communication efficiently. | 5 |
| PLO11 | - | Uses English skills to follow developments in industrial engineering and to communicate with people in his/her profession. | 0 |
| PLO12 | - | Has a conscious understanding of professional and ethical responsibilities. | 3 |
| PLO13 | - | Has a necessary consciousness on issues related to job safety and health, legal aspects of environment and engineering practice. | 2 |
| PLO14 | - | Becomes competent on matters related to project management, entrepreneurship, innovation and has knowledge about current matters in industrial engineering. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic concepts | Chapter 1 | |
| 2 | Strategy analysis | Chapter 1 , 2 | |
| 3 | Strategy analysis | Chapter 2 | |
| 4 | Strategy analysis | Chapter 2 | |
| 5 | Defining strategic goals | Chapter 3 | |
| 6 | Defining strategic goals | Chapter 3 | |
| 7 | Strategy alternatives | Chapter 4 | |
| 8 | Mid-Term Exam | Chapter 1, 2, 3, 4 | |
| 9 | innovation and information | Chapter 5 | |
| 10 | Choosing the best strategy | Chapter 6 | |
| 11 | Choosing the best strategy | Chapter 6 | |
| 12 | Implementing strategy | Chapter 7 | |
| 13 | Strategy evaluation and control | Chapter 8 | |
| 14 | presentations | Book and project guidelines | |
| 15 | presentations | Book and project guidelines | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 50 | 20 |
| 1. Homework | 50 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 12 | 12 |
| Total Workload (Hour) | 112 | ||
| Total Workload / 25 (h) | 4,48 | ||
| ECTS | 4 ECTS | ||