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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | RTV228 |
| Name | Brand and Communication Design |
| Term | 2018-2019 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERDOĞAN GÜRDAL |
| Course Instructor |
Öğr. Gör. ERDOĞAN GÜRDAL
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Know the basic communication iklerer recognizes the mass media is vekullan, economic development can communicate with the terms and terminology, know the brand and Teklak knowledge bases, design brand themed ad film
Course Content
.Communication and brand concepts, advertising and campaign creation process, brand communication and design, branding and visual communication, corporate identity, investigate, general information about the innovative ideas and topics such as brand communications applications, aims to learn and develop their practice ability.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1) It works within a given concept and its limitations. |
| LO02 | 2)o be able to act according to current laws and regulations and take ethical responsibility |
| LO03 | 3) Think critically about brand and communication issues. |
| LO04 | 4) Know Brand and Brand Management Concepts |
| LO05 | 5) Distinguish the difference between product and brand |
| LO06 | 6) Establishes the relationship between the historical, social and economic conditions of the brand and the product and the art and design processes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Communication, communication plan and the general framework | Reviewiing lecture notes | |
| 2 | Integrated marketing communications. Brand and brand strategies | Reviewiing lecture notes | |
| 3 | Integrated marketing communications. Brand and brand strategies | Reviewiing lecture notes | |
| 4 | Media planning, advertising and advertising research | Reviewiing lecture notes | |
| 5 | Public relations, sales promotion, sponsorship | Reviewiing lecture notes | |
| 6 | Direct marketing, international communication | Reviewiing lecture notes | |
| 7 | Advertising analysis | Reviewiing lecture notes | |
| 8 | Mid-Term Exam | Reviewiing lecture notes | |
| 9 | Visual and critical literacy | Reviewiing lecture notes | |
| 10 | Advertising analysis methods, Semiotical analysis | Reviewiing lecture notes | |
| 11 | Ad-cultural relations and consumer society | Reviewiing lecture notes | |
| 12 | Significance of advertising | Reviewiing lecture notes | |
| 13 | Globalization and consumer culture | Reviewiing lecture notes | |
| 14 | Ad-brand relationship | Reviewiing lecture notes | |
| 15 | final exam | Reviewiing lecture notes | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||