TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | MG43P700 |
| Name | Term Project |
| Term | 2018-2019 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 0 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Enstitü Proje |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim is to help the students carry out a study regarding the solution of a field related problem by reaching, assessing and interpreting the information and by obeying ethical rules.
Course Content
Guided by an supervisor, students are required to study independently and prepare a term project after the completion of the courses. During this process students prepare literature review, collect and analyse data, and report on the results.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Assesses, develops and uses the information obtained at the level of expertise. |
| LO02 | Gains the ability to reach the required information |
| LO03 | Obeys the scientific and ethical rules while gathering, evaluating and disseminating data for the research project |
| LO04 | Gains the ability to present the current innovations regarding the project topic and his/her own research in a written, oral and visual manner. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Have the ability and the knowledge to plan, practise and control stages of marketing function. | |
| PLO02 | - | Can understand marketing science as an interdisciplinary context and in a systematic way. | |
| PLO03 | - | Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. | |
| PLO04 | - | Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. | |
| PLO05 | - | Can determine the appropriate methods to solve the marketing problems faced by the company | |
| PLO06 | - | Can implement marketing management methods by following the fundamental steps. | |
| PLO07 | - | Can develop the capabilities of using database and statistical programmes to support the decision-making process. | |
| PLO08 | - | Can take responsibility as an individual and/or as part of a team, can lead and work effectively. | |
| PLO09 | - | Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. | |
| PLO10 | - | Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. | |
| PLO11 | - | Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. | |
| PLO12 | - | Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. | |
| PLO13 | - | Have the abiliity to research on the science of marketing to form the basis for the decision-making process. | |
| PLO14 | - | Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Evaluation of the Project preparation process | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 2 | Determining the topic of the Project | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 3 | Literature review | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 4 | Finalising the research subject | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 5 | Literature review | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 6 | Forming the contents | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 7 | Start writing | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 8 | Mid-Term Exam | Mid evaluation | |
| 9 | Evaluation of the Project process and completing the missing parts | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 10 | Evaluation of the Project process and completing the missing parts | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 11 | Evaluation of the results and writing conclusion | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 12 | Evaluation of the results and writing conclusion | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 13 | First check and evaluation | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 14 | Completing missing parts | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 15 | Final check | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | |
| 16 | Term Exams | Preparing presentation | |
| 17 | Term Exams | Preparing presentation |