| PLO01 |
Bilgi - Kuramsal, Olgusal
|
Can define the basic marketing functions and explain their relations with each other. |
5 |
| PLO02 |
Bilgi - Kuramsal, Olgusal
|
Can describe the basic theories and models of marketing management, numerical and statistical methods. |
|
| PLO03 |
Beceriler - Bilişsel, Uygulamalı
|
Collects and analyzes marketing information needed by businesses according to scientific research principles. |
4 |
| PLO04 |
Beceriler - Bilişsel, Uygulamalı
|
Can evaluate the results of the models applied in marketing management in terms of different sectors. |
5 |
| PLO05 |
Beceriler - Bilişsel, Uygulamalı
|
Can define marketing problems arising from internal and external environmental conditions and changes. |
5 |
| PLO06 |
Beceriler - Bilişsel, Uygulamalı
|
Can solve basic marketing problems with analytical thinking skills. |
|
| PLO07 |
Beceriler - Bilişsel, Uygulamalı
|
Explains all the basic functions of marketing conceptually. |
5 |
| PLO08 |
Beceriler - Bilişsel, Uygulamalı
|
Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. |
3 |
| PLO09 |
Beceriler - Bilişsel, Uygulamalı
|
Reports the results of the marketing researches to be used in managerial decision making processes.
|
5 |
| PLO10 |
Beceriler - Bilişsel, Uygulamalı
|
Follows and comments on developments in the field of marketing. |
4 |
| PLO11 |
Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği
|
Works effectively as a team member and takes the necessary responsibility within the team. |
|
| PLO12 |
Yetkinlikler - Öğrenme Yetkinliği
|
Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. |
4 |
| PLO13 |
Yetkinlikler - Öğrenme Yetkinliği
|
Can synthesize the information obtained by different sources within the framework of academic rules. |
|
| PLO14 |
Yetkinlikler - Öğrenme Yetkinliği
|
Can relate the knowledge gained in the field of marketing with the knowledge in different fields. |
5 |
| PLO15 |
Yetkinlikler - İletişim ve Sosyal Yetkinlik
|
Effectively presents the information and comment obtained by different sources within the framework of academic rules, verbally and in writing. |
|
| PLO16 |
Yetkinlikler - İletişim ve Sosyal Yetkinlik
|
Can use the terms and concepts in marketing terminology effectively in written and oral presentations.
|
5 |
| PLO17 |
Yetkinlikler - Alana Özgü Yetkinlik
|
Can make decisions to meet customer needs in a competitive environment. |
5 |
| PLO18 |
Yetkinlikler - Alana Özgü Yetkinlik
|
Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. |
2 |
TÜRKÇE
ENGLISH