TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | MG43718 |
| Name | Marketing Research and Ethics |
| Term | 2018-2019 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-3 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 4.5 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to learn the scope of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, competition, the global market opportunities and finally, the ways to develop global marketing strategies.
Course Content
This course consists of the subjects of development of global marketing strategies, environmental factors for global marketing, global competition, global marketing strategies, globalization and marketing decisions.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knows marketing reserach methods and their applications. |
| LO02 | Uses statistical package programs and analyzes datas through marketing research methods and comments on findings at beginner level. |
| LO03 | Knows the role of marketing research on specfying marketing problems. |
| LO04 | Has knowledge about specfying research question and creating research model in marketing research process. |
| LO05 | Has knowledge about sampling and data gathering methods in marketing research process. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Can define the basic marketing functions and explain their relations with each other. | 1 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Can describe the basic theories and models of marketing management, numerical and statistical methods. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Collects and analyzes marketing information needed by businesses according to scientific research principles. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can define marketing problems arising from internal and external environmental conditions and changes. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of the marketing researches to be used in managerial decision making processes. | 4 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | 1 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by different sources within the framework of academic rules. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively presents the information and comment obtained by different sources within the framework of academic rules, verbally and in writing. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can use the terms and concepts in marketing terminology effectively in written and oral presentations. | 5 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Marketing Researches | Reading related parts | |
| 2 | Steps of Marketing Research Process | Reading related parts | |
| 3 | Qualitative Research Techniques | Reading related parts | |
| 4 | Secondary Data Gathering | Reading related parts | |
| 5 | Questionnaire Method Questionnaire Design | Reading related parts | |
| 6 | Research Design and Sources of Potential Mistakes | Reading related parts | |
| 7 | Observation methods Scale and Scaling | Reading related parts | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Sampling and Sampling Methods | Reading related parts | |
| 10 | Data Preparing and Hypothesis | Reading related parts | |
| 11 | Conceptual Approahes in Marketing Researches | Reading related parts | |
| 12 | Ethical issues in research methods. | Reading related parts | |
| 13 | Basic Principles of reserach ethics | Reading related parts | |
| 14 | Ethics in scientific research process | Reading related parts | |
| 15 | Research and publication ethics | Reading related parts - Preparation of projects | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||