TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | MG43719 |
| Name | International Marketing and Commerce |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. DENİZ ZEREN |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
Learning marketing communication and startegies to implement a campain accordingly.
Course Content
This course includes marketing communication concept and subheadings like advertising, personal selling, promotion, direct marketing and digital marketing.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analyzes international marketing environment. |
| LO02 | Determines appropriate marketing strategies for foreign markets. |
| LO03 | Prepares appropriate marketing plan for global markets. |
| LO04 | Finds information sources that can used as a solution for global problems. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Have the ability and the knowledge to plan, practise and control stages of marketing function. | |
| PLO02 | - | Can understand marketing science as an interdisciplinary context and in a systematic way. | |
| PLO03 | - | Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. | |
| PLO04 | - | Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. | |
| PLO05 | - | Can determine the appropriate methods to solve the marketing problems faced by the company | |
| PLO06 | - | Can implement marketing management methods by following the fundamental steps. | |
| PLO07 | - | Can develop the capabilities of using database and statistical programmes to support the decision-making process. | |
| PLO08 | - | Can take responsibility as an individual and/or as part of a team, can lead and work effectively. | |
| PLO09 | - | Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. | |
| PLO10 | - | Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. | |
| PLO11 | - | Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. | |
| PLO12 | - | Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. | |
| PLO13 | - | Have the abiliity to research on the science of marketing to form the basis for the decision-making process. | |
| PLO14 | - | Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | International Markets and Marketing | reading related chapters | |
| 2 | International Marketing Strategy | reading related chapters | |
| 3 | International Environment | reading related chapters | |
| 4 | International Market Segmentation | reading related chapters | |
| 5 | International Consumer Behaviour | reading related chapters | |
| 6 | International Products and Services | reading related chapters | |
| 7 | International Distribution | reading related chapters | |
| 8 | Mid-Term Exam | review of related chapters | |
| 9 | International Price | reading related chapters | |
| 10 | International Payment Methods | reading related chapters | |
| 11 | International Promotion | reading related chapters | |
| 12 | Fairs and Incentives | reading related chapters | |
| 13 | International Commerce | reading related chapters | |
| 14 | International marketing organization and control | reading related chapters | |
| 15 | International Marketing Project Design | team work and literature review | |
| 16 | Term Exams | review of sources and notes | |
| 17 | Term Exams | review of sources and notes |