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Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON243 |
| Name | Marketing Principles |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. OYA YILDIRIM |
| Course Instructor |
Öğr. Gör.Dr. OYA YILDIRIM
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to explain analytical terms and recent techniques through understanding strategy role of marketing with managers who can define and analyze problems in marketing.
Course Content
The main content of thecourse is to upgrade knowledge and comprehension level of student about basic principles and terminology of marketing and enable required practice in business life.
Course Precondition
Resources
Notes
EtkinlikDers Süresi (Sınav haftası dahildir: 16x toplam ders saati)Sınıf Dışı Ders Çalışma Süresi (Haftalık ön çalışma, pekiştirme)Ödev, Proje, DiğerAra SınavlarYarıyıl/Yıl Sonu Sınavı
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the basic concepts of marketing. |
| LO02 | Understands customer value and the importance of customer satisfaction. |
| LO03 | Explain the four basic marketing mixes. |
| LO04 | Understands strategic marketing planning and its difference from marketing plan and marketing program. |
| LO05 | Explains the effect of economic needs on customer purchasing decision and customer decision making process. |
| LO06 | Understands organizational buying behavior. |
| LO07 | Understands the new product development process and the impact of the product lifecycle on the strategic plan. |
| LO08 | Apply the necessary techniques for marketing applications. |
| LO09 | Defines consumer markets and industrial markets. |
| LO10 | Comprehends new marketing trends. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketings Value to Consumers, Firms, and Society. | Reading Relating Textbook. | |
| 2 | Marketing Strategy Planning. | Reading Relating Textbook. | |
| 3 | Evalualting Opportunities in the Changing Marketing Environment. | Reading Relating Textbook. | |
| 4 | Marketing Ethics. | Reading Relating Textbook. | |
| 5 | Demographic Dimensions of Global Consumer Markets. | Reading Relating Textbook. | |
| 6 | Consumer Buyer Behavior. | Reading Relating Textbook. | |
| 7 | Business and Organizational Customers and Their Buying Behavior. | Reading Relating Textbook. | |
| 8 | Midterm Exam. | Prepare for Exam. | |
| 9 | Segmentation, Targeting, and Positioning. | Reading Relating Textbook. | |
| 10 | Developing New Products. | Reading Relating Textbook. | |
| 11 | Advertising, Public Relations, and Sales Promotions. | Reading Relating Textbook. | |
| 12 | Development of Channel Systems. | Reading Relating Textbook. | |
| 13 | Distribution Customer Service and Logistics. | Reading Relating Textbook. | |
| 14 | Reatilers, Wholesalers, and Their Strategy Planning. | Reading Relating Textbook. | |
| 15 | Reatilers, Wholesalers, and Their Strategy Planning. | Reading Relating Textbook. | |
| 16 | Final Exam. | Prepare for Exam. | |
| 17 | Final Exam. | Prepare for Exam. |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 8 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 80 | ||
| Total Workload / 25 (h) | 3,20 | ||
| ECTS | 3 ECTS | ||