TÜRKÇE
ENGLISH
Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON499 |
| Name | Brand Management |
| Term | 2019-2020 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MEHMET CİHAN YAVUZ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Teaching brand and brand management basics.
Course Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines Brand and related concepts |
| LO02 | Explains Brand vs product and brand structure |
| LO03 | Lists Brand Identity system and its application |
| LO04 | Apply Basic decisions in Branding |
| LO05 | Remember Advertising Brand |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Brand Concept and Its Importance | Reading text book. | |
| 2 | Brand vs Product | Reading text book. | |
| 3 | Structure of Brand | Reading text book. | |
| 4 | Importance of Brand Management | Reading text book. | |
| 5 | Brand Identity | Reading text book. | |
| 6 | Brand Identity Application Process-1 | Reading text book. | |
| 7 | Brand Identity Application Process-2 | Reading text book. | |
| 8 | Mid-Term Exam | Prepare for Exam | |
| 9 | Brand Manager | Reading text book. | |
| 10 | Brand management Process | Reading text book. | |
| 11 | Basic Branding Decisions | Reading text book. | |
| 12 | Brand Naming | Reading text book. | |
| 13 | Brand Visual Identity | Reading text book. | |
| 14 | Advertising Brand-1 | Reading text book. | |
| 15 | Advertising Brand-2 | Reading text book. | |
| 16 | Term Exams | Prepare for Exam | |
| 17 | Term Exams | Prepare for Exam |