TÜRKÇE
ENGLISH
Information
| Unit | TOURISM AND HOTEL MANAGEMENT ACADEMY |
| ACCOMMODATION SERVICES PR. | |
| Code | KON384 |
| Name | Event Management |
| Term | 2020-2021 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Doç. Dr. ZAFER BUZCU |
| Course Instructor |
Doç. Dr. ZAFER BUZCU
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Conducting a realistic and feasible assignment that may contain all the details about the convention, conference, seminar, exhibition or other events after giving the students the necessary information about the content of the congress meeting and the tourism meeting
Course Content
Meeting Concepts, Types and Features of the meeting, the meeting and convention Regulators; Meeting Planning and Management; Behaviours of the meeting market; Marketing Activities Preparation for Meeting Market; Duties that are provided by the hotel establishment before, during and after the meeting, Protocol Information, Exhibition Organization
Course Precondition
Resources
Notes
EtkinlikDers Süresi (Sınav haftası dahildir: 16x toplam ders saati)Sınıf Dışı Ders Çalışma Süresi (Haftalık ön çalışma, pekiştirme)Ödev, Proje, DiğerAra SınavlarYarıyıl/Yıl Sonu Sınavı
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understands the subject of event tourism and congress tourism. |
| LO02 | Understands Meeting Types and Features. |
| LO03 | explains the meeting and congress organizers in the tourism sector. |
| LO04 | Understands the subject of Meeting Planning and Management. |
| LO05 | Understands the Meeting Market, Marketing Management in the Meeting Industry. |
| LO06 | Explains the things to be done by the hotel management before, during and after the meeting. |
| LO07 | Understands the subject of Commercial Exhibitions and Fairs. |
| LO08 | explains the concept and features of special events. |
| LO09 | Explain the touristic region administrations. |
| LO10 | Comprehends the subject of Human Resources Management in event services. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of business administration and the strategic, tactical, and operational dimensions of business management. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the basic legal, social and moral rules and related legislation covering the business area. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Comprehends the planning, organization, execution, coordination and control functions of accommodation establishments management. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can use numerical and statistical information to research, think, analyze, establish cause-effect relationships, make decisions and establish strategies. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Updates skills by following the innovations and changes in field. | 2 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can carry out projects and works related to the field within the framework of quality processes, and develops the skills to work independently and in harmony with a team. | 4 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In unforeseen complex situations that may be encountered in relation to hotel management, travel management and other types of touristic businesses, it takes responsibility and finds solutions by examining good examples in other countries and foreign sources. | 2 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | As well as being specialized in a certain field of a tourism business, it develops the skills to support other parts of the business and adapt to sudden situations. | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Can obtain information from sources of different characteristics and in foreign languages, and observes social, scientific and ethical values. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | In addition to her/his professional development, constantly improves herself/himself by identifying learning needs in scientific, social, cultural and artistic fields in line with her/his interests and abilities. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can communicate correctly and effectively both in written and oral form in Turkish and foreign languages, and can convey information and ideas about the field in a way that others can understand. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Performs health, safety, quality and risk assessments; works by taking measures for laws, professional conditions, ethics, fundamental personal rights and freedoms, privacy of private life, social responsibility and environmental protection. | 2 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows national and international external environmental and sectoral conditions at a level that can cope with cyclical fluctuations due to flexible demand conditions in the field of tourism management, uses tools to analyze a tourism business with its internal and external environment, evaluates the findings and decides. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Recognizes information systems used in hotel businesses, uses basic information technologies and software related to the field. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Evaluates domestic and foreign concepts, ideas and data in the field of tourism management with scientific methods. | 2 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Understands the socio-economic structure of tourism and its importance for the country and the world within the scope of this structure, and directs the design of the investment phase of a new business to be established in other areas of the tourism and service sector. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Congress Tourism in the Turkey and the World , Future of Meeting Industry | Web content, presentations, projects, sample questions | |
| 2 | Types and Features of the Meeting | Web content, presentations, projects, sample questions | |
| 3 | Meeting and Convention Regulators | Web content, presentations, projects, sample questions | |
| 4 | Meeting Planning and Management | Web content, presentations, projects, sample questions | |
| 5 | Planning and Control of the Meeting Budgets | Web content, presentations, projects, sample questions | |
| 6 | Meeting Market, Meeting Industry and Marketing Management | Web content, presentations, projects, sample questions | |
| 7 | Preparation for the Marketing Activities and Management of the Marketing Activities oriented towards Meeting Market | Web content, presentations, projects, sample questions | |
| 8 | midterm exam | Web content, presentations, projects, sample questions | |
| 9 | the duties that are provided by the hotel before, during and after the meeting | Web content, presentations, projects, sample questions | |
| 10 | Touristic zone management | Web content, presentations, projects, sample questions | |
| 11 | Trade Shows -Fairs | Web content, presentations, projects, sample questions | |
| 12 | Special events | Web content, presentations, projects, sample questions | |
| 13 | Event Services and Human Resources Management | Web content, presentations, projects, sample questions | |
| 14 | Application Courses | Web content, presentations, projects, sample questions | |
| 15 | Application Courses | Web content, presentations, projects, sample questions | |
| 16 | final and applications exam | ||
| 17 | final and applications exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 8 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 6 | 6 |
| Total Workload (Hour) | 104 | ||
| Total Workload / 25 (h) | 4,16 | ||
| ECTS | 4 ECTS | ||